ABOUT PRIMAL HARVEST

Primal Harvest is aleadingholisticwellness brand dedicated to empowering individuals to take charge of their health and well-being throughhigh-quality, natural products. Primal Harvest offers a range of high-quality supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care.

As a Direct-to-Consumer brand, we pride ourselveson transparency, trust, and creating a dependable wellness foundation for our customers.Primal Harvestwas founded in 2018 andis a brand of Prime6 Brands GmbH and Primal Harvest LLC, with two international hubs in Miami, Florida, USA and Cologne, Germany.Learn more atprimalharvest.de /primalharvest.com

The Position

This roleis responsible forleading media, analytics, and growthforAmazon andMarketplaceschannels.You willoperateat both strategic and executional levels – leadingstrategy,planning, and capability development whilst also executing media buying,testing, and optimization for thesekey saleschannels.

In this role you will drive strong revenue and margin growth in the Amazon and Marketplaces P&L, deliver exceptional CAC / LTV economics, and collaborate effectively with the other digital sales and marketing channels to help achieve the company’s strategic and financial goals.This role includes management of marketplaces in the United States and Europe.

Key Responsibilities

Marketplace Media Ownership (End-to-End)

Own media strategy, planning, execution, and optimization across Amazon and other marketplaces

Managebudgets, bidding, and campaign structure to maximize revenue and efficiency

Partner closely with an external media agency to execute marketplace campaigns, whilemaintainingthe ability to work directly within Amazon Ads and other marketplace platforms tooptimizecampaigns and improve performance when needed.

Lead execution across all Amazon ad products

Sponsored Products, Sponsored Brands, Sponsored Display

Amazon DSP / Programmatic

STV and emerging formats

Scale media efforts acrossadditionalmarketplaces (Walmart, Target, etc.)

Performance Optimization & Growth

Identifyand scale high-performing campaigns, products, and audiences

Drive continuous testing across

Keyword strategy and targeting

Creative formats and messaging

Bidding strategies and placements

Optimizefor both short-term efficiency (ROAS/CAC) and long-term growth (TACoS, LTV)Analytics, Reporting & Insights

Identifyand unlock new growth opportunities across marketplaces, including new ad formats, audiences, and expansion channels

Continuously evolve media strategy based on performance data, market dynamics, and competitive landscape

Analytics, Reporting & Insights

Build and own reporting frameworks to trackkey performancemetrics andtranslate data into clear insights andstrategicrecommendations

Monitor and drive performance across key KPIs(CAC, LTV,ROAS, ACOS,TACoS, CVR, SOV/ ranking)

Own competitive intelligence across marketplaces,leveragingtools and data to track competitors, identifyingtrends, andshareactionable insights across the organization

Testing & Incrementality

Design and execute incrementality and lift tests tied to promotions, campaigns, and product launches

Identifyandvalidatenew growth opportunities through structured experimentation

Capability Building

Identifyopportunities to improve efficiency, scalability, and performance

Stay ahead of marketplace media trends, tools, and platform innovations

What You Will Need

3-5+ years of hands-onAmazon Advertising experience

Proventrack recordscaling marketplace revenue and efficiency through direct campaign ownership

Experience owning marketplace performance end-to-end (Amazonrequired; Walmart, Target, or other marketplaces a plus)

Deep experience executing across

Sponsored Products, Sponsored Brands, Sponsored Display

Amazon DSP / programmatic (required)

Video / Streaming TV (STV) (preferred)

Demonstrated ability to build, test, andscalecampaigns from scratch,translating strategy into measurable results

Strongability to influence cross-functional stakeholders anddrive impact

Experience in CPG, supplements, or eCommerce preferred

Experience managing or partnering with external media agencies whilemaintainingownership of strategy, performance, and business outcomes.

Proven ability to translate campaignobjectivesintoclear, measurable strategies

Experience developing reporting frameworks that synthesize large data sets; familiarity with business intelligence tools is a plus

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