SKIMS is seeking a strategic and performance-driven Sr. Manager, Paid Social to lead the global paid social strategy across key platforms including Meta, TikTok, Pinterest, Snapchat, YouTube, and emerging channels. This role will be responsible for driving customer acquisition, revenue growth, and brand engagement through best-in‑class paid social campaigns while maintaining a premium, brand‑right consumer experience.

The ideal candidate brings a strong balance of analytical rigor, creative intuition, and operational excellence. This leader will oversee campaign strategy, audience development, media planning, testing, optimization, and reporting, while partnering cross‑functionally with Brand Marketing, Creative, Ecommerce, Analytics, and Finance teams to ensure paid social efforts align with broader business objectives.

Key Responsibilities

Own and lead the global paid social strategy across all major social media platforms

Manage and optimize multi‑million‑dollar paid social budgets with a strong focus on efficiency, scale, and profitability

Drive customer acquisition, revenue growth, and incremental return on ad spend (iROAS) through full‑funnel paid social initiatives

Develop audience segmentation, targeting, and retargeting strategies to improve conversion and customer lifetime value

Partner closely with Creative and Brand teams to develop high‑performing, platform‑native creative strategies and testing frameworks

Oversee campaign execution, pacing, optimization, and reporting across all paid social programs

Identify opportunities to scale emerging channels, beta products, and innovative media formats

Build robust testing roadmaps across creative, audiences, bidding strategies, landing pages, and measurement methodologies

Analyze campaign performance and consumer insight to drive strategic recommendations and budget allocation decisions

Collaborate with Analytics and Data teams to refine attribution, incrementality testing, and measurement frameworks

Partner cross‑functionally with Ecommerce, Analytics, CRM, and Finance teams to align growth initiatives with company objectives

Mentor and develop team members while fostering a culture of accountability, innovation, and continuous improvement

Stay ahead of platform changes, consumer behavior trends, and competitive activity within the social and digital landscape

Skills, Knowledge and Expertise

7+ years of experience in paid social, performance marketing, or digital media, preferably within ecommerce, fashion, beauty, or DTC brands

Deep expertise across Meta, TikTok, Pinterest, Snapchat, YouTube, and other paid social platforms

Proven track record managing and scaling significant paid social budgets with measurable business impact

Strong understanding of performance metrics including iROAS, CAC, CPA, LTV, incrementality, and attribution

Experience developing full‑funnel paid social strategies that balance brand storytelling with performance objectives

Strong analytical capabilities with proficiency in reporting and performance analysis tools

Experience leading agency relationships and cross‑functional partnerships

Demonstrated success managing and developing high‑performing teams

Ability to thrive in a fast‑paced, highly collaborative, and rapidly evolving environment

Excellent communication, organizational, and project management skills

Passion for digital culture, social trends, and innovative consumer marketing

Benefits, Culture and Perks

Benefits and Culture

Up to 100% Company Paid Healthcare (medical, dental, vision)

Kind Body Fertility Benefits

401(k) savings plan with up to 4% match

Unlimited PTO

Full Access to LinkedIn learning

Employee Discounts

Perks (HQ Location)

Free weekly catered lunch at HQ – M/T/W/Th

Dog‑Friendly office on a Thursday and Friday

Free Swag Giveaways

Annual Holiday Party

Annual Summer Party

Invitations to pop‑ups and other company events

Complimentary daily office snacks and beverages

Compensation: $155,000 – $180,000 / year

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