Manager, Growth Marketing

Location: Austin, Texas (Hybrid)

Reports To: Marketing VP

Department: Marketing

About Consuela

Consuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico. Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni’s design philosophy, The Art of the Unmatched™ – an intentional juxtaposition of colors, textures and patterns that reflect life’s wild and varied journey.

Consuela’s purpose and mantra – Make Today Ridiculously Awesome – is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to make.

Purpose of Role

This role is equal parts strategist, operator, analyst, and storyteller. Reporting directly to the Vice President of Marketing, the Growth Marketing Manager role is responsible for leading Consuela’s customer acquisition ecosystem across paid, earned, and organic channels with a focus on driving new-to-brand customer growth. This individual contributor role owns the development of insight-driven acquisition strategies designed to expand awareness, deepen audience engagement, and deliver measurable business impact across our omnichannel business.

The ideal candidate is deeply curious about consumer behavior and energized by identifying opportunities to reach new audiences in thoughtful, creative, and performance-driven ways. They understand how full-funnel marketing ecosystems work together and are equally comfortable analyzing performance data, collaborating with agency partners, building audience strategies, and refining campaign execution through continuous optimization.

This role partners closely with Marketing Strategy, Brand Creative, Digital Commerce, Retail, Analytics, and external agency partners to ensure acquisition strategies are aligned with the Consuela brand experience while delivering strong business outcomes.

This role is based onsite in Austin, Texas. Remote candidates will not be considered.

Key Responsibilities

Growth & Acquisition Strategy

Develop and lead full-funnel acquisition marketing strategies focused on driving new-to-file customer growth across paid, earned, and organic channels

Build audience-first marketing strategies rooted in consumer insights, behavioral trends, and brand opportunities

Identify opportunities to grow awareness and penetration within key target consumer segments

Partner cross-functionally to ensure acquisition efforts align with broader brand, product, retail, and eCommerce priorities

Support annual and seasonal marketing planning with channel strategies, forecasting, and performance expectations

Paid Media & Performance Marketing

Lead paid media strategy development across channels including paid social, search, display, video, affiliate, and emerging platforms

Partner with external agency teams to execute campaigns, optimize performance, and improve efficiency across the marketing funnel

Monitor campaign pacing, audience performance, attribution, ROAS, CAC, and other acquisition KPIs

Continuously test, learn, and iterate creative, targeting, messaging, and channel strategies to improve performance

Evaluate and recommend new acquisition opportunities, platforms, partnerships, and growth channels

Audience Insights & Consumer Understanding

Lead audience research and consumer segmentation initiatives to identify growth opportunities and emerging trends

Translate consumer insights into actionable acquisition strategies and campaign recommendations

Analyze customer behavior, conversion trends, and media performance to inform optimization decisions

Partner with analytics and CRM teams to better understand customer journeys and lifecycle performance

Earned & Organic Growth

Collaborate with PR and external agency partners to support earned media strategies that increase brand visibility and audience reach

Partner with Social Media, Brand, and Creative teams to align acquisition efforts with organic storytelling and content strategies

Support integrated campaign planning to ensure cohesive messaging across channels and touchpoints

Reporting & Optimization

Develop recurring performance reporting and actionable insights for leadership and key stakeholders

Identify opportunities to improve acquisition efficiency, channel effectiveness, and overall marketing performance

Use data and business context to make strategic recommendations and influence marketing priorities

Maintain strong operational rigor across campaign planning, timelines, deliverables, and performance tracking

What You Bring to the Role

5–8 years of experience in growth marketing, acquisition marketing, or performance marketing within an omnichannel retail or lifestyle brand environment

Proven track record of driving measurable new customer acquisition growth

Experience developing and optimizing full-funnel marketing strategies to create a brand-to-consumer connections ecosystem

Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into action

Experience managing external agency partners across paid media and/or public relations

Strong understanding of customer acquisition metrics including CAC, ROAS, conversion rate, attribution, LTV, and funnel performance

Excellent project management and organizational skills with strong attention to detail

Ability to thrive in a fast-moving, high-growth environment with evolving priorities

Strong communication and cross-functional collaboration skills

Passion for brand storytelling, consumer behavior, art, fashion, and retail experiences

How You Show Up

You are naturally curious and constantly asking questions about consumer behavior, performance trends, and growth opportunities

You combine creativity with analytical thinking and know how to balance brand and performance

You bring structure, organization, and follow-through to complex projects and campaigns

You are highly collaborative and communicate clearly across teams and external partners

You are energized by testing, learning, and continuously improving outcomes

You are comfortable navigating ambiguity and building processes as the organization scales

You care deeply about the customer experience and protecting the integrity of the brand while driving growth

You bring a positive, solutions-oriented mindset and find joy in the journey

What Success Looks Like

Acquisition campaigns consistently drive healthy new-to-file customer growth

Paid media investments are optimized efficiently against business goals and performance targets

Consumer insights meaningfully influence audience strategy and campaign execution

Cross-functional teams feel informed, aligned, and supported throughout campaign planning and execution

External agency partners operate with strong accountability, clarity, and partnership

Reporting is timely, actionable, and tied to strategic business decisions

The Consuela brand continues reaching new audiences while maintaining a highly differentiated and emotionally connected brand experience

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