NovaPlay Labs is an early-stage digital entertainment startup building engaging web-based gaming products for a global audience. We are looking for a creative and data-driven Growth Marketing Manager to help increase user acquisition, strengthen our online presence, and develop marketing campaigns across gaming like heardle and digital media channels.

The ideal candidate combines strong marketing fundamentals with an understanding of online communities, SEO, content marketing, and performance analytics. You will work closely with our founders, product team, and content specialists to test new growth strategies and turn successful ideas into scalable campaigns.

Responsibilities Develop and execute growth marketing strategies for digital gaming products

Plan and manage SEO, content marketing, and social media campaigns

Identify new acquisition channels and partnership opportunities

Research gaming audiences, market trends, and competitor activities

Coordinate promotional campaigns across relevant digital platforms

Monitor website traffic, user acquisition, engagement, and conversion metrics

Use analytics to identify opportunities for improving campaign performance

Collaborate with product and content teams on new launches

Develop marketing reports and present actionable recommendations

Experiment with new ideas to increase organic and paid user growth

Requirements 2+ years of experience in growth marketing, digital marketing, SEO, or a related field

Strong understanding of content marketing and search engine optimization

Experience with Google Analytics or similar analytics platforms

Excellent written and verbal English communication skills

Strong analytical and problem-solving abilities

Ability to manage multiple projects in a fast-moving startup environment

Interest in gaming, digital entertainment, or online communities is a plus

Experience working with startups or technology companies is preferred

What We Offer Competitive salary and performance-based incentives

Flexible remote or hybrid working options

Opportunity to join an early-stage technology startup

International and collaborative team environment

Significant ownership of marketing projects and strategies

Professional development and learning opportunities

Opportunity to help shape the growth of innovative digital products

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