Develop business strategies driving growth, profitability, and competitive success for Capital One

Lead direct-to-consumer marketing efforts for select products and strategic intent for products distributed through digital marketing channels

Develop new marketing strategy across internal and external stakeholders

Design and execute rapid-fire market tests measuring NABs and NPV growth

Manage the full lifecycle of marketing innovation, from scoping tools and platforms through rigorous pilot tests

Partner with marketing vendors, data scientists, technology teams, marketers, product, operations, and agencies

Synthesize research into strategic roadmaps for long-term performance

Apply Capital One's credit structure to evaluate marketing opportunities

Use first-party and third-party customer data for advanced segmentation, customer-intent evaluation, and NPV optimization

Develop audience targeting and suppression strategies using deep-dive analytics

Manage and sequence delivery of business intent, build business requirements, and execute product strategy

Oversee multiple projects and programs concurrently

May manage and develop 1-2 analysts, including coaching and mentoring

Foster innovation, drive critical decisions, hold business partners accountable, and deliver results

Requirements

Currently has, or is in the process of obtaining, a Bachelor's Degree in a quantitative field or a Master's Degree in a quantitative field/MBA with a quantitative concentration, with the required degree obtained on or before the scheduled start date

At least 3 years of professional experience performing analysis

Preferred: Master's Degree in Business or quantitative field

Preferred: 5+ years of experience in analysis

Preferred: 2+ years of experience in financial services

#J-18808-Ljbffr