POPWTR is the first-ever sparkling water to deliver soda-like flavor with zero calories, zero sugar, and no preservatives.

Founded by second-time beverage entrepreneur Yanni Hufnagel (Lemon Perfect), POPWTR is creating a new category at the intersection of sparkling water and soda with a bold ambition: to sell one billion cans in a single year.

Packaged in infinitely recyclable aluminum cans, POPWTR is high in 7 essential vitamins, contains core electrolytes, and is free of artificial colors and flavors.

We’re not just reimagining sparkling water. We’re on a mission to replace soda.

The Role You’ll lead all digital growth efforts across every customer acquisition channel at POPWTR, including popwtr.com (Shopify), Amazon, TikTok Shop, Meta, Google, influencer marketing, creator content, social commerce, and emerging marketplaces.

You’ll be responsible for building and scaling POPWTR’s digital story by driving awareness, impressions, engagement, customer acquisition, and revenue through a relentless focus on performance marketing, content, social commerce, and creator-led storytelling.

What You'll Own Own the end-to-end growth strategy across DTC, Amazon, TikTok Shop, social commerce, and third-party marketplaces.

Lead paid media across Meta, TikTok, Google, and other performance marketing channels.

Develop and execute a best-in-class content strategy that generates meaningful awareness, impressions, engagement, and customer acquisition across every digital platform.

Build and scale one of the most influential creator armies in CPG by activating creators, athletes, entertainers, ambassadors, affiliates, and brand advocates to drive authentic storytelling, social commerce, and sales.

Build and scale a high-performing influencer and creator ecosystem.

Drive Amazon and marketplace strategy, including listings, advertising, and expansion opportunities.

Partner closely with the company’s sales team to ensure growth marketing supports retail launches, increases retail velocity, strengthens retailer relationships, and drives demand across brick-and-mortar retailers.

Optimize the full customer funnel by improving impressions, engagement, CAC, LTV, conversion rates, retention, and ROAS.

Develop and execute rigorous testing frameworks to continuously improve performance.

Partner cross-functionally with brand, creative, sales, supply chain, and finance to align growth initiatives.

Build systems, dashboards, and reporting that improve visibility and decision making.

Recruit, develop, and lead a world-class growth organization as the company scales.

Use AI and automation to dramatically improve marketing efficiency and organizational leverage.

Qualifications 5+ years of experience in growth, performance marketing, or related leadership roles at high-growth consumer brands, DTC companies, or startups

Proven track record of scaling paid acquisition across Meta, TikTok, Google, YouTube, and emerging performance marketing channels

Proven experience developing world-class content strategies and scaling creator, influencer, affiliate, ambassador, and social commerce ecosystems that drive awareness, impressions, engagement, retail demand, customer acquisition, and measurable revenue growth

Strong understanding of Amazon, TikTok Shop, retail media, and omnichannel commerce[ZR3]

Exceptional analytical, problem-solving, and communication skills

Highly data-driven with a rigorous experimentation mindset and relentless focus on continuous improvement

Demonstrated ability to operate strategically while remaining highly hands-on in a fast-paced, high-growth environment

Experience building and leading high-performing growth teams and managing external agencies, creators, and strategic partners

Entrepreneurial mindset with a willingness to do whatever is required to help POPWTR drive responsible growth

Who you are Above all, you are team first and ready to work hard.

You are exceptionally smart, entrepreneurial, highly organized, relentlessly resourceful, and you thrive in fast-moving environments. More importantly, you have intellectual curiosity, an intense hunger to win, and a desire to help build something truly special.

Compensation Highly competitive base salary and bonus

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