SpotHero is seeking a Digital Marketing Specialist II, to support the digital marketing team in planning, implementing, and optimizing digital marketing campaigns across multiple channels. Focused on user acquisition, collaborate with SpotHero’s broader marketing team on our acquisition marketing strategy and execute multi‑channel, direct response digital campaigns that drive business growth

Own day‑to‑day execution and optimization of SEM campaigns with increasing autonomy across Google Ads, Microsoft Ads, and Apple Search Ads

Independently launch, QA, and manage new campaigns, ad groups, and keyword builds using established frameworks and best practices

Analyze campaign performance and provide actionable insights that inform weekly optimization plans

Conduct keyword research, maintain keyword hygiene, and proactively identify new targeting or segmentation opportunities

Support development and execution of SEM testing roadmaps, including ad copy tests, bidding strategies, and audience experiments

Identify issues or inefficiencies in campaign structure, budget pacing, tracking, or performance, escalating when appropriate and proposing solutions

Provide and present reports and actionable insights with minimal guidance to inform campaign optimizations

Collaborate with cross‑functional teams (Sales, Finance, Analysts) to support measurement improvements and campaign initiatives

Document processes and contribute to workflow improvements that increase team efficiency and scalability

If applicable – serve as a resource to SEM Specialist I team members by sharing learnings, reviewing work, or helping troubleshoot execution tasks

Benefits Career game changer – A truly unique experience to work for a fast‑growing startup in a role with unlimited potential for growth

Flexible PTO policy and great work/life balance – We value and support each individual team member

Annual parking stipend – we help people park!

The opportunity to collaborate with fun, innovative, and passionate people in a casual, yet highly productive atmosphere

Medical (prescription drug and paramedical coverage), Dental, Vision, Life Insurance, STD, and LTD

Up to 95% of Medical Premiums, 50% of Dental & Vision Premiums, company‑sponsored Life Insurance, 401K, and generous parental leave

Strong analytical skills: experience with reporting and data analysis, including pivot tables, Excel formulas, and data manipulationYou are Data-Driven – Your attention to detail is unparalleled. You are obsessed with campaign performance and driving results, but you also use data to uncover impactful customer and/or financial insightsIn-depth understanding of Paid Search campaign management and optimization practicesDemonstrated understanding of SEM best practices and tactics for driving growthFamiliarity with Google Ads, Microsoft Advertising/Bing Ads, Apple Search Ads, or similar platformsYou are Inquisitive – You are innovative, resourceful, and naturally curious. You ask the right questions and are constantly looking for ways to improve upon thingsYou are Analytical – Your strong quantitative skills lend to creative and effective problem solving. You should be familiar with big data and how to make sense of itProven experience in a data‑driven marketing environmentYou are a Team Player – you work with multiple individuals to complete a task or achieve a goal. You bring people along with you and they trust you with substantial budgetsYou are willing to evolve your point of view to align with changing business climate, technical methods, and team needsBachelor’s degree or equivalent with 2+ years experience in digital marketing, paid search, and/or paid social mediaTechnical skills related to Data/SQLCertifications for: Google Ads, Bing Ads/Microsoft Advertising, Apple Search AdsExperience with CTV and/or mobile app marketing

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