We are looking for a Paid Media Manager to lead high-impact social media advertising initiatives for a Contract position based in New York, New York. This role focuses on shaping paid social strategy, developing compelling campaign content, and improving performance across digital platforms. The ideal candidate brings strong platform knowledge, a data-driven mindset, and the ability to turn campaign goals into measurable business results.Responsibilities:• Build and manage paid social campaigns from planning through launch, optimization, and reporting across relevant media channels.• Create audience-focused content approaches that align campaign messaging with brand objectives and performance goals.• Develop strategic media plans that improve reach, engagement, and conversion outcomes while maintaining budget efficiency.• Monitor campaign performance closely and adjust targeting, bidding, creative, and placements to strengthen results.• Partner with internal stakeholders to translate marketing priorities into effective paid social execution.• Use social media tools and platform analytics to evaluate trends, identify opportunities, and recommend actionable improvements.• Prepare clear performance summaries and present insights, learnings, and next-step recommendations to key partners.