Where you'll be working:

Knoxville, TN

What you'll be doing

Supporting media initiatives by providing strategic recommendations for paid social campaigns

Analyzing data and providing insights to improve paid media performance

Executing paid social campaigns including campaign build-outs, budget pacing, and bid optimizations

Monitoring and reporting on campaign performance to ensure they are meeting or exceeding client expectations

Conducting benchmarking, projecting, and reach & frequency analysis to inform media planning

Collaborating with cross-functional teams to execute campaigns that meet or exceed client expectations

Staying current with industry trends and best practices

What you bring

1-2 years of experience in a digital marketing role

A passion for social media and data analysis

Strong analytical and problem-solving skills

Excellent organizational and time management skills

Strong communication and interpersonal skills

Ability to work in a fast-paced, deadline-driven environment

Bachelor's degree in marketing, advertising, business, or related field

Advancement Matrix

As a Paid Social Strategist, you will have the opportunity to advance your career by mastering the following skills:

Substantially improving media metrics primarily by managing bidding strategy and budgets

Designing and executing creative tests that lead to data-driven design optimizations and considerations

Controlling bids and budgets across multiple campaigns to drive a holistic result

Understanding integrated media strategies and concepts

Generating robust media plans based on reach, frequency, projected CPA or ROAS goals

Understanding Facebook audiences and audience modeling overall

Clear understanding of social auctions and all parameters that affect them (bid, budget, relevance, available inventory, etc)

Reliably creating audiences from different sources while limiting overlap or cannibalization

Creating media plans at effective spend levels, highlighting efficiency and scaling

Why you'll want to work at Tombras

Family – It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly offices

Flexible PTO

Generous parental leave for primary and non-primary caregivers

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation

Employer-paid Dental & Vision

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

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