Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

Trusted information that shapes the industry and informs investment

Intelligence and advice that guides and influences strategy

Advertising that grows reputation and establishes thought leadership

Custom content that engages and prompts action

Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

This role is based in our Washington, D.C., Newton, MA, or New York, NY office.

This is an exciting opportunity to blend creativity with analytics, experiment with emerging channels, and directly impact the growth trajectory of a leading B2B media portfolio. You'll work alongside collaborative teams that value innovation, continuous learning, and measurable results.

This role will report to the Senior Audience Growth Marketing Manager based in the DC office and work across the Audience Development team as required to support our goals.

What you’ll do

Drive Audience Acquisition & Engagement

Plan, execute, and optimize multi-channel growth campaigns to acquire net new newsletter subscribersand qualified leads across our editorial portfolio

Develop and test targeted campaigns across email, paid social, organic social, display advertising, and emerging channels

Create compelling, audience-specific copy and creative assets that maximize conversion and engagement

Build and refine audience segments using advanced data tools to deliver personalized user experiences across all digital touchpoints

Understand impact of growth on other audience metrics and KPIs, such as engagement, and work cross-departmentally on related initiatives

Campaign Analytics & Optimization

Monitor campaign performance in real-time, identifying optimization opportunities to improve conversion rates, engagement metrics, and cost efficiency (CPL/CPC)

Conduct A/B testing and experimentation to uncover insights that inform future strategies

Provide actionable reporting and recommendations to stakeholders, highlighting key wins, learnings, and growth opportunities

Launch & Scale New Initiatives

Support go-to-market strategies for new editorial product launches, special projects, virtual events, and partnership initiatives

Experiment with and validate new marketing channels to expand audience reach

Contribute to strategic audience development projects that enhance discovery, retention and lifetime value of our readers

Audience Experience & Support

Help manage subscriber communications and inquiries through newsletterinboxes, ensuring timely, professional responses

Advocate for subscriber needs and contribute to improving overall user experience

Cross-Functional Collaboration

Partner closely with Editorial, Product, and wider Audience Development teamsto align campaigns with content strategies and business objectives

Share insights, trends, and best practices in team meetings to foster a culture of continuous improvement

Provide flexible support on ad-hoc projects as team priorities evolve

Success Metrics

Audience Growth: Consistent but smart increase in newsletter subscribers and qualified leads across all publications, understanding and evaluating growth from within specific target reader segments

Campaign Performance: Measurable improvements inconversion rates, engagement metrics, and cost per lead/click

Channel Innovation: Successful testing, validation, and scaling of new marketing channels and tactics

Operational Excellence: Timely campaign execution, accurate reporting, and responsive subscriber support

Qualifications Required Experience & Skills

1-2 years executing integrated marketing campaigns across social media (paid specifically), email, and display channels

Publishing or B2B media experience strongly preferred. Enthusiastic about journalism and the media industry.

Familiaritywith analytics and campaign reporting platforms (Google Analytics, Tableau, Looker, or similar)

Excellent copywriting skills with the ability to adapt messaging for diverse audiences and channels

Demonstrated ability to manage multiple campaigns simultaneously while maintaining attention to detail

Highly Desirable

Experience with graphic/video editing tools (Canva or similar)

Familiarity with CMS platforms and knowledge of marketing automation platforms (Eloqua, Sailthru, etc)

Experience working in agile or collaborative project management environments

Personal Attributes

Data-driven mindset with strong analytical and problem-solving skills

Resourceful and comfortable taking initiative

Collaborative team player with excellent communication skills

Curious and eager to experiment with new tools, channels, and strategies

Strong organizational and project management capabilities

Tools You’ll Use

Project Management: Asana, JIRA, Microsoft Suite

Social Media: LinkedIn, Facebook, Instagram, YouTube, X/Twitter, Reddit

Creative & Content: Canva, internal brand asset management tools

Additional Information TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer andcomplies withall applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race,color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations toassistyour participation in the hiring process and, or in the advertised position, please inform theappropriate TalentAcquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTargetcomplies withthe Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal,stateor local law.

We believe thatgreat thingshappen when people connect face-to-face.That'swhy we work in-person with each other, or with customers and partners, three days a week or more. Whenyou’renot spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our benefits include

Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact : take up to four days per year to volunteer with a philanthropic organization

Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. Whenit’stime for the next step, we encourage and support internal job moves

Time out :Open Vacation, plus 10 national holidays,and thechanceto work from(almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAPassistance, mental health first aiders, free access to a wellness app and more

Recognition forgreat work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world

The salary range for this role is $65,000- $71,000 based on experience.

This posting will automatically expire on September 25, 2026.

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