IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.
IDT is looking for a hands-on Mobile Paid Media/Growth Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.
The interview process will be conducted in English.
What You’ll Do
Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization
Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS)
Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions
Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework
Monitor and measure creative performance to evaluate how UA optimizations and changes influence results
Identify areas of improvement by analyzing performance data and converting insights into clear actions
Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience
Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition
Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis
Requirements
3+ years managing paid campaigns in a UA, performance marketing or growth role
B2C + App acquisition experience needed
Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat
Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions
Fluent in English, written and spoken
Nice to have
Experience working with Tableau
Experience with fintech, remittance, or financial apps
Familiarity with MMPs.
Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus
Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus
Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation)
Experience with influencer marketing
What we offer
100% Remote work opportunity for the Latam region!
B2B Employment ($, gross)
Stable job with long-term growth perspective
Competitive salary with annual performance review
Really good hardware
An exciting and challenging job with talented people around
Continuous learning and career growth opportunities
Compensation for professional training, seminars, and conferences
Referral program – get rewarded for helping us grow the team with talented people
Company-supported English classes to enhance your professional growth
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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How to Apply for this Paid Media Job
Posted In
Junior Level PPC and Paid Social Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Paid Social Jobs, Paid Search (SEM) Jobs, TikTok Advertising Jobs, Programmatic Media Jobs
