Location: In person, Southeastern Wisconsin Type: Full Time Reports To: Executive Director

About LifeCampUSA LifeCampUSA is a Christ-centered nonprofit ministry serving children ages 11-14 who have lost a parent in military, law enforcement, or first responder service. We exist to bring healing, hope, and community to some of the most deserving children and families in America. We are a small but mighty team doing big things and we are looking for someone who wants to be part of something that truly matters.

Faith Requirement As a Christ-centered ministry, LifeCampUSA requires that all staff members share a personal Christian faith that is consistent with our mission, values, and organizational bylaws. This is not just a cultural preference — it is a core requirement of serving on our team.

About the Role The Growth Marketing Lead is our first dedicated marketing hire. This is a leadership role rather than a hands-on execution role. The person in this seat owns our marketing strategy, helps select and manages the partners who execute it, and ensures that everything we produce represents the LCUSA mission with consistency and excellence.

This role exists to accomplish two things above all else. First, to reach the children and families we exist to serve. There are hundreds of eligible camper families across the country who have never heard of LifeCampUSA, and finding them is the priority. Second, to tell the LCUSA story with consistency and excellence, so that more people understand who we are, what we do, and why it matters.

Reporting directly to the Executive Director, the Growth Marketing Lead will pursue those goals across three core areas:

• Social media strategy. You will own our overall social media direction and manage the agency responsible for execution. Success here is measured by your ability to set strategy, define what excellent looks like, and hold the agency accountable to results as well as stepping in when required.
• Integrated Marketing Strategy. You will lead and oversee our Integrated Marketing Strategy in partnership with our agency partner(s). You will serve as the primary point of contact and drive that relationship forward.
• Partnerships. You will build and own our partnerships with other organizations and ministries for marketing and awareness purposes, and our relationships with influencers who can extend the reach of our mission.

This role requires someone who operates well without a great deal of existing structure. You will build systems, manage external partners, track outcomes, and bring new ideas forward. You will also join a team that leads with faith and cares deeply about the families we serve.

Core Responsibilities Social Media and Content

Own social media strategy and content direction

Select, manage, and hold accountable the agency responsible for execution

Define the standard of quality and ensure partners consistently meet it

Integrated Marketing Strategy

Lead and oversee the IMS partnership(s).

Serve as the primary point of contact driving the relationship and its results

Partnerships

Develop partnerships with other organizations and ministries

Cultivate relationships with influencers aligned to our mission

Camper Acquisition and Donor Growth

Direct marketing strategy to reach eligible camper families nationwide

Support donor growth and recurring giving efforts, including our Project 117 monthly giving program

Ensure our story reaches the right audiences at the right time

Brand and Reporting

Maintain brand consistency across every channel and touchpoint

Track performance, understand the numbers, and clearly communicate what is and is not working

Bring a continuous improvement mindset to all initiatives

What We Are Looking For A personal faith in Jesus that serves as the primary driver of your work. This is the core requirement for the role

Highly organized, with the ability to manage multiple partners and priorities simultaneously

Innately curious, driven, and self-directed

Fluency in the fundamentals of AI and active use of it in your work. You either understand AI agents or can learn them quickly. This is central to how we will operate efficiently and leverage impact as a small team

Early career, ideally 1-3 years of experience. This role suits someone with a few years of real reps, particularly using AI tools to produce meaningful work. An exceptional new graduate who is genuinely AI-native will also be considered

Strong written communication and storytelling ability

A self-starter who takes full ownership of their work and their outcomes

A personal connection to the military, law enforcement, or first responder community is a strong plus

Nonprofit or ministry marketing experience is a plus but not required

Compensation and Benefits Salary range: $60,000 to $90,000, commensurate with experience

403b retirement plan and health benefits coming soon as the organization grows

In person, Southeastern Wisconsin

Why LifeCampUSA "Learn to do right; seek justice. Defend the oppressed. Take up the cause of the fatherless." Isaiah 1:17

This verse is the reason we exist. If you are looking for a role where your work directly serves a cause that matters, where the team around you leads with faith, and where every campaign and every story points toward something larger than a bottom line, this is that role. We are a small but growing ministry with real momentum, and we are looking for someone who wants to help build something that lasts.

Why This Role Matters This is a ground floor opportunity. You will be our first dedicated marketing hire, which means you are not stepping into a machine that already runs. You are building it. The systems you create, the partners you help bring on, and the standards you set will shape how this ministry grows for years.

And we are growing. LifeCampUSA has real momentum, a mission that moves people, and a long runway ahead of it. For the right person, this is a rare chance to take meaningful ownership early, grow as the organization grows, and be the conduit that helps carry this mission to the next level.

The work is not abstract. Every campaign you run and every story you tell is pointed at a child who lost a parent in service to this country and its communities. That is the weight behind this role, and for the right person, it is the whole point.

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