Dirigo Collective Paid Search & Social Manager Portland, ME·Full time

Campfire Consulting Full-time Paid Search & Social Manager

Dirigo Collective is a boutique consulting agency at the intersection of content and performance marketing. From marketing strategy to developing performance content and strategic media amplification, our belief is that actions speak louder than words. We work to understand and activate the conscientious consumer and design ideas to improve the world for the common good.

Description

Location: Hybrid 3 Days In-Office Portland, ME

Employment Type: Contract to Full-time Hire

Description

Campfire Consulting is a media strategy agency built on purpose, transparency, and performance. As a certified B Corp and 1% for the Planet member, we partner with brands and organizations that care deeply about how their message shows up in the world and how their media dollars move both their business and our culture forward.

We’re looking for a Paid Search & Social Manager who loves the mechanics of paid media buying, but also understands the bigger picture: how intent, messaging, budgets, platforms, and data connect across the full media ecosystem, and how to manage a team to support execution at scale. This will be a multi-faceted role, turning strategy into action and performance into insight the team can stand behind. You’ll support search and social execution for our larger clients and manage a team to execute smaller contracts. Though you’ll be working within both search and social platforms, we’re looking for someone with the bulk of their experience in search who is prepared to speak as an authority on paid search optimization and best practices.

You’ll report into our Media Director and collaborate closely with our Head of Client Strategy. This is a role for someone who sweats the details, asks good questions, and takes pride in making campaigns better week after week—not just bigger.

What You’ll Do

Build, execute, manage, and optimize paid search campaigns across Google Ads and peripheral search platforms as needed

Build, execute, manage, and optimize social campaigns across major platforms such as Meta, TikTok, and Reddit

Analyze performance data regularly and translate it into clear insights, hypotheses, and next steps

Support ongoing media spend actualization and optimization

Act as a “boots-on-the-ground” search expert, proactively flagging opportunities, risks, and performance shifts

Collaborate with media strategists and account leads to ensure search and social approach aligns with broader channel strategy

Support reporting and performance storytelling—helping explain what’s happening and why it matters

Collaborate with leadership to continuously improve our strategic thinking and operationalization of paid search and social

Teach new team members and contracted team members our best practices and systems

Manage team members to properly execute search and social campaigns

Participate in regular check-ins with leadership to review monthly and quarterly trends across accounts

Assist with onboarding and mentoring newer team members as the search team grows

Support projects beyond your core accounts when needed—we operate as one team, not silos

How We Measure Success

Thoughtful optimizations that improve efficiency and clarity

Strong communication with strategists and account leads

Fewer surprises, earlier insights, and better forecasting

Campaigns that perform well and are easy to explain to clients

A consistent bias toward learning, testing, and improvement—not shortcuts

What We’re Looking For

5+ years of experience in a paid search, SEM, biddable media, or marketing analyst role in an advertising agency

2+ years managing search and/or social buyers and building search best practices in an agency setting

Hands-on experience managing Google Ads, and social for primary platforms (Meta & TikTok Ads)

Comfort working in GA4/CM360 and connecting platform performance to on-site behavior

Strong working knowledge of Excel and Google Sheets for analysis, pacing, and reporting

A genuine curiosity about performance. You don’t just look at numbers you interrogate them

Interest in media trends, business, and how people actually search and make decisions

Google Ads and/or Microsoft Advertising certifications are a plus

Previous exposure to SEO or content strategy is helpful, but not required as campfire does not offer organic search services.

How You Show Up

Meticulous and organized. You notice the things others miss and you’re comfortable digging into large swaths of data

Thoughtful and collaborative. You enjoy working alongside strategists, not in isolation

Calm under pressure. You can make smart calls in deadline-driven situations

Self-motivated, but not a lone wolf. You ask questions, share learnings, and contribute to the team’s growth

Grounded and professional, with a bias toward doing the work right

We believe in taking care of our people so they can take care of the work.

If we mutually agree to move forward following the initial, 3-month contract period, you will transition to an FTE with benefits including:

Hybrid work environment with three days in our Portland, ME office (T-TH) with remote or in-office Mondays/Fridays

Flexible PTO and company holidays, including a paid week off between Christmas and New Year’s

401(k) with company match

Paid volunteer time to support causes you care about

Profit-sharing opportunities based on agency performance

Parental leave and flexible schedules for caregivers

A culture that values people first—not just performance metrics

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