E-commerce & Growth Marketing Specialist Wholesale Monday-Friday, 8:00am-5:00pm

Why You’ll Love This Job: Full benefits include a strong 401k match, PTO, and other various other incentives

What You’ll Do: Growth Marketing & Optimization Identify, develop, and execute initiatives to grow qualified traffic, acquisition, engagement and conversion

Optimize digital marketing initiatives across paid search, paid social, SEO, email/SMS, organic channels

Analyze ecommerce, customer, and sales data to identify trends and performance gaps

Test hypotheses to improve campaigns, website performance, conversion, and customer experience

Translate performance data into action; measure results and continuously refine strategies

Proactively bring forward new ideas, technologies, channels, and approaches to drive measurable growth

E-Commerce & Website Management Own the day-to-day quality and performance of the e-commerce website, including products, categories, landing pages, merchandising, promotions, and content

Maintain accurate and engaging product information, images, descriptions, specifications, pricing, and supporting content

Identify and implement improvements to site navigation, product discovery, on-page SEO, conversion, and customer experience

Audit product content, maintaining high standards for accuracy, quality, and brand consistency

Troubleshoot website functionality and coordinate with internal teams and outside developers to test and implement improvements

Campaign Execution & Content Plan and execute integrated campaigns across email, web, paid media, social, and other digital channels

Develop campaign messaging, landing pages, promotional content, and supporting digital assets

Manage campaigns, projects, deliverables, and deadlines from concept through launch and measurement

Coordinate creative assets, product information, and content needed to support the website

Coordinate data across ERP, ecommerce, and CRM platforms, ensuring accuracy and consistency

Conduct regular quality checks of product data, pricing, images, descriptions, and website content

Partner with purchasing, product management, sales, customer support, and other teams to execute ecommerce and marketing initiatives

Work with developers, agencies, and technology partners to define requirements, troubleshoot issues, test solutions, and implement improvements

Identify opportunities to improve processes, systems, and workflows for greater accuracy, efficiency, and scalability

What We’re Looking For: Bachelor’s degree in marketing, business, ecommerce, communications, or equivalent experience

5+ years of relevant experience in ecommerce, digital marketing, growth marketing, or a related role

Hands-on experience with Google Ads, Meta Ads, Google Analytics, and other digital marketing platforms

Experience driving customer acquisition across paid search, paid social, SEO, email, or other channels

Strong analytical skills with the ability to turn marketing, customer, and sales data into action

Demonstrated ability to identify opportunities and own initiatives from strategy through execution, measurement, and optimization

Strong project management, organization, attention to detail, and follow-through

Ability to manage multiple priorities, work independently, and collaborate effectively across teams

Strong written and verbal communication skills

Willingness to balance growth initiatives with recurring ecommerce responsibilities

Preferred Skills & Experience Experience with CRM, marketing automation, email, and customer segmentation platforms such as Salesforce and Pardot/Marketing Cloud Account Engagement

Experience with ecommerce platforms, CMS tools, ERP systems such as Prophet 21 (P21), and structured product data

Working knowledge of conversion optimization, testing, lifecycle marketing, and SEO

Experience using AI tools to improve analysis, marketing effectiveness, content, or workflow efficiency

Experience working with developers, agencies, and technology partners

Experience in industrial, manufacturing, distribution, or B2B product-focused environments

About Dawson Dawson is a trusted staffing partner in Central Ohio. We help job seekers grow their careers with fast feedback, personalized support, and access to multiple employers through one application.

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