Own and Assist paid search campaign planning, budget forecast, campaign development and execution, optimization and reporting process

Responsible for keyword research/analysis, copy development, bid strategy and budget allocation

Monitor campaign performance daily and optimize based on KPI’s and demand opportunities

Analyze campaign performance to identify trends and drivers, and recommend actionable insights

Develop and document ongoing testing plan to improve campaign performance

Document campaign learning and develop case study to share with rest of search team and DG teams

Requirements

Bachelor’s Degree or in lieu of degree, high school diploma/GED and 5+ years marketing including experience managing paid search campaigns

2+ years of hands‑on experience managing paid search campaigns from planning and execution to optimization and reporting

Experience in paid search keyword research, ad copy buildouts, bid strategy, as well as all other daily optimization tactics

Experience with Google Marketing Platform (SA360 required, GA4/CM/DV360 preferred)

Core Competencies

Demonstrates expertise in managing paid search campaigns, including planning, execution, optimization, and reporting. Proficient in keyword research, ad copy development, and performance analysis to drive actionable insights and improve campaign effectiveness.

Highest-signal resume keywords

Paid Search Campaign Management

Keyword Research

Ad Copy Development

Google Marketing Platform (SA360)

Performance Analysis

ATS Optimization Keywords

Soft Skills

Communication

Collaboration

Industry Keywords

Digital Marketing

Paid Search

Performance Marketing

Tools & Technologies

Google Analytics 4 (GA4)

Campaign Manager (CM)

Display & Video 360 (DV360)

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