Job DetailExperience Level ManagerDegree Type Bachelor of Arts (BA)Employment Full TimeWorking Type On SiteJob Reference 0000015170Salary Type AnnuallyIndustry RetailSelling Points Lead impactful paid social strategies driving brand growth and engagement. Collaborate on innovative campaigns across Meta, Pinterest, and TikTok platforms. Foster team development and leverage cutting-edge analytics tools.Job DescriptionOverviewDrive the strategic development and execution of paid social media campaigns to enhance brand visibility and audience engagement.Collaborate with creative teams to produce impactful ad content tailored to diverse audiences and campaign goals.Utilize advanced analytics tools to monitor and optimize campaign performance for maximum ROI.Stay informed on industry trends and emerging platform features to maintain a competitive edge.Mentor and develop team members, fostering professional growth and expertise in social media marketing.Collaborate across departments to align paid social strategies with broader organizational goals and initiatives.Ensure compliance with advertising standards and regulations across all platforms and regions.Innovate audience targeting techniques to drive omnichannel growth and enhance customer engagement.Key Responsibilities & DutiesDevelop and execute paid social media campaigns to achieve strategic business objectives and elevate brand presence.Optimize product catalogs for dynamic ad experiences and personalized audience targeting across platforms.Analyze campaign metrics using advanced tools, providing actionable insights to refine strategies and improve performance.Manage budgets effectively to ensure impactful campaign execution and resource allocation.Transition campaign management from external agencies to in-house teams for streamlined operations and enhanced control.Identify growth opportunities through data analysis, A/B testing, and market research to drive innovation.Collaborate with internal teams to support both in-store and e-commerce sales initiatives through targeted campaigns.Provide leadership and mentorship to junior team members, fostering their professional growth and expertise.Job RequirementsBachelor's degree in marketing, business, or a related field is required.Minimum of 6 years of experience in paid social media marketing, preferably in retail or agency settings.Proficiency in Meta Ads Manager, product catalog management, and audience targeting strategies.Strong analytical skills with experience in MMM, brand lift studies, and test/control experiments.Familiarity with MarTech tools for campaign automation and optimization is preferred.Experience managing multi-million-dollar budgets and optimizing advertising spend effectively.Relevant certifications from platforms like Facebook Blueprint or Google Ads/Analytics are advantageous.Strong project management skills with the ability to handle multiple priorities effectively.