Responsibilities Own end-to-end paid search and intent-based strategy across Google Ads, Microsoft Advertising, LinkedIn, and other paid channels

Build, launch, and optimize campaigns across search, shopping, Performance Max, and LinkedIn paid programs

Manage keyword strategy, audience targeting, account structure, bidding, and budget allocation

Develop and test ad copy, creatives, and messaging aligned to B2B personas and product value propositions

Own product feed optimization for shopping campaigns

Partner with ecommerce and UX teams to optimize landing pages and onsite conversion, including checkout and product detail pages

Drive lead generation and transactional performance

Monitor and optimize KPIs including CPL, ROAS, CAC, pipeline contribution, and revenue

Leverage audience targeting, remarketing, and account-based strategies

Analyze performance data and provide actionable recommendations

Ensure accurate tracking and attribution across advertising platforms and CRM systems

Collaborate with sales, marketing, ecommerce, and data/engineering teams

Test and scale new channels, bid strategies, and audience segments

Manage agency or vendor relationships as needed

Provide regular reporting and executive-ready insights

Requirements Bachelor’s degree in marketing, Business, Analytics, Computer Science, or related field required

5-8+ years of hands-on experience in paid search / performance marketing within B2B and/or ecommerce environments

Proven success managing and scaling campaigns in Google Ads, Microsoft Advertising, and LinkedIn

Experience driving lead generation and ecommerce outcomes including revenue, conversion rate, and AOV

Experience integrating media performance with CRM platforms such as HubSpot or Salesforce

Advanced expertise in SEM strategy, keyword architecture, bidding algorithms, and audience targeting

Ability to manipulate and analyze large datasets; Excel and SQL preferred

Understanding of attribution modeling, incrementality testing, and full-funnel performance measurement

Hands-on experience with tracking frameworks, tagging, data pipelines, conversion tracking, pixels, offline conversions, and APIs

Proficiency in Google Analytics (GA4), including event-based tracking, funnel analysis, and audience segmentation

Ecommerce expertise including product feed optimization, shopping campaigns, and conversion rate optimization

Experience connecting media performance to CPL, CAC, ROAS, pipeline, and revenue

Experience with A/B testing, experimentation frameworks, and continuous optimization methodologies

Understanding of B2B buying behavior, long sales cycles, and account-based marketing strategies

Excellent problem-solving skills with data-driven decision making

Effective cross-functional collaboration with marketing, sales, ecommerce, and data/engineering teams

Core Competencies Demonstrates expertise in paid search and performance marketing, with a strong focus on Google Ads, Microsoft Advertising, and LinkedIn. Proficient in driving lead generation and optimizing ecommerce outcomes through data analysis and cross-functional collaboration.

Highest-signal resume keywords Paid Search Strategy

Google Ads Management

Ecommerce Optimization

Data Analysis and Reporting

Audience Targeting

ATS Optimization Keywords Hard Skills SEM Strategy

Keyword Architecture

Bidding Algorithms

Conversion Rate Optimization

A/B Testing

Attribution Modeling

Data Manipulation

Excel

SQL

Google Analytics (GA4)

Soft Skills Problem-Solving

Cross-Functional Collaboration

Industry Keywords B2B Marketing

Lead Generation

Performance Marketing

Ecommerce

Account-Based Marketing

Tools & Technologies HubSpot

Salesforce

Microsoft Advertising

LinkedIn Ads

Tracking Frameworks

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