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Job Summary:
Corteva Agriscience is seeking an experienced and strategic Paid Media Strategy Manager to develop, grow, and lead paid media within the U.S. Marketing Communications in-house agency. This role focuses on building a scalable paid media function that drives measurable outcomes for Corteva’s brand and customer acquisition across various portfolios.
Responsibilities:
• Build and lead Corteva’s internal paid media buying and planning function
• Develop and execute data-informed, audience-first media strategies to support business goals across key customer segments (retailers, growers, channel partners)
• Oversee campaign planning, budgeting, media mix modeling, and go-to-market strategies across: Programmatic (display, CTV/OTT, audio, video)
• Endemic & Native Media (ag publishers, sponsored content)
• Establish standard operating procedures for paid media implementation, tagging, tracking, and performance reporting
• Partner with Legal, Procurement, and IT to evaluate and onboard ad tech platforms (e.g., DSPs, DMPs, analytics, tagging solutions)
• Lead media technology and vendor negotiations, ensuring cost-efficiency and future scalability
• Develop and manage campaign budgets, media calendars, trafficking all creative materials, and reporting cadences
• Mentor the paid media specialist with their day to day tasks
• Operate as a player-coach—executing and optimizing campaigns
• Foster cross-functional alignment with brand, content, creative, and analytics teams
• Lead the design and deployment of campaign performance dashboards using platforms such as Google Analytics 4, Looker Studio, and vendor insights
• Drive continuous optimization through A/B testing, bid strategy adjustments, audience refinement, and creative performance reviews
• Communicate performance and strategic impact to stakeholders, including executive leadership, marketing managers, and business units
• Stay current on emerging technologies, tools, and media platforms to guide Corteva’s media evolution
• Represent paid media best practices within the broader organization, contributing to media education and capability-building
• Evaluate industry trends and competitive benchmarks to maintain Corteva’s leadership in agriculture marketing.
Qualifications:
Required:
• Bachelor’s Degree in the field of marketing, advertising, public relations, or agricultural communications.
• Eight or more years with Corteva, a communications agency, or other professional experience performing similar work with an emphasis on excellent writing skills, media planning, message development and strategic planning.
• 5+ years in a supervisory or leadership role within an agency or in-house team
• Proven track record in omni-channel media strategy, including programmatic, endemic/native, TV, radio, and print
• Strong background in data analytics, attribution modeling, and ROI optimization
• Deep knowledge of Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, The Trade Desk, and ad serving/tagging technologies
• Experience managing large-scale budgets and working with cross-functional teams
Preferred:
• Current certifications in platforms such as DV360, The Trade Desk, Meta Blueprint, Google Ads, or GA4
• Experience in agriculture, B2B, or rural marketing sectors
• Familiarity with CRM systems, audience segmentation tools, and first-party data strategy
• Experience launching or leading in-house media functions and guiding organizational change
Company:
Corteva Agriscience provides agronomic support and services to help increase farmer productivity and profitability. Founded in 2019, the company is headquartered in Wilmington, Delaware, USA, with a team of 10001+ employees. The company is currently Public Company. Corteva Agriscience has a track record of offering H1B sponsorships.
Seniority level
- Seniority levelMid-Senior level
Employment type
- Employment typeFull-time
Job function
- Job functionMarketing
- IndustriesSoftware Development
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Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
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Mid Level PPC and Paid Social Jobs, Agency Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Linkedin Advertising Jobs, Paid Social Jobs, Paid Search (SEM) Jobs, Programmatic Media Jobs