Our client, a fast-growing contemporary women's fashion brand, is seeking a Paid Media Specialist to develop, execute, and optimize digital advertising campaigns across multiple platforms. This role is ideal for a data-driven marketer who enjoys analyzing performance, collaborating with creative teams, and driving customer acquisition through strategic paid media initiatives.

Key Responsibilities Plan, launch, and optimize paid digital campaigns across multiple advertising platforms

Develop audience targeting strategies to support brand awareness, customer acquisition, and conversion goals

Monitor campaign performance and identify opportunities to improve results through ongoing optimization

Analyze campaign data using reporting and analytics tools to provide actionable insights

Collaborate with creative teams to develop high-performing advertising assets aligned with campaign objectives

Manage campaign budgets, pacing, and overall media performance

Prepare performance reports and communicate key findings and recommendations to internal stakeholders

Stay informed on platform updates, advertising trends, and emerging digital marketing opportunities

Qualifications 3-5 years of experience managing paid digital advertising campaigns in an agency or in-house environment

Strong experience with paid social platforms and digital advertising tools

Proficiency with campaign analytics, reporting, and performance measurement

Experience using web analytics and attribution tools to evaluate campaign effectiveness

Strong analytical, organizational, and problem-solving skills

Excellent communication skills with the ability to manage multiple projects simultaneously

Ability to work full-time on-site in North Miami, FL

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