Responsibilities

Lead deep audience and market research to uncover new personas, pain points, and use cases worth targeting.

Turn that research into a steady backlog of net-new ad concepts, each with a clear rationale for why it should win.

Write sharp creative briefs that give designers, editors, and producers a clear direction to execute against.

Develop angles, hooks, and messaging built around how people actually behave on Instagram, Facebook, and TikTok.

Define what to test next and why, isolating variables so every result teaches us something.

Keep a deep bench of fresh ideas in flight to stay ahead of creative fatigue, so no single winner carries the account too long.

Partner with performance marketing managers to turn account needs into concrete creative direction.

Read performance signals and feed them back into sharper concepts, as bandwidth allows.

Qualifications

Proven experience as a creative strategist in a high-volume, high-velocity performance creative environment.

A strong track record of paid social creative for live Meta and/or TikTok campaigns, with results you can speak to.

A real grasp of direct-response creative: audiences, angles, hooks, and why an ad wins or loses, not just how it looks.

Deep fluency in audience and market research, and the instinct to turn it into non-obvious angles.

The range to own strategy end to end and the scrappiness to write the hooks and do the research yourself. No task is beneath you.

A proactive, self-directed working style. You spot what’s missing and bring ideas without being asked.

Fluency in Motion (or a comparable creative analytics tool) to read what’s driving performance and act on it.

Comfort reading metrics such as hook rate, hold rate, and CTR, and turning them into the next round of concepts.

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