What You’ll Actually Be Doing Own and evolve the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms – bringing a strategic, test‑and‑learn mindset to keyword architecture, bid strategy, campaign structure, and budget decisions tied to pipeline and revenue goals

Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting, and bidding optimization – and develop a clear point of view on winning in AI‑native environments where user behavior and search itself are fundamentally changing

Partner with SEO, Web, and Product teams to align paid and organic strategy, optimize landing pages for conversion and message‑match, and close the loop between ad platform inputs and down‑funnel quality signals like product activation and revenue

Define the SEM measurement framework from click to product activation to revenue, and communicate insights, experiment results, and strategic recommendations to senior leadership through dashboards and clear data narratives

Qualifications You have 7+ years of experience in paid search and SEM, including at least 2 years managing global programs with significant budget accountability

You think in frameworks – you can isolate variables, design structured tests, and clearly articulate your decision‑making process, even in situations where you haven’t had direct experience

You are highly analytical with experience building dashboards and reports in tools like GA4, Looker, or Tableau, and designing A/B tests with statistical rigor

You have a strong understanding of how paid and organic search interact across the full funnel, and how down‑funnel quality signals can and should feed back into campaign strategy

You are actively leveraging and harnessing AI’s impact on search – from AI overviews to conversational search – to implementing AI tools to execute and scale your programs and workflows

Preferred Qualifications You have experience in B2B product‑led growth companies, marketing to SMBs or consumer marketing

You are adept and comfortable with other paid media channels: paid social, display, programmatic

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment.

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