Key Responsibilities

1. Growth Strategy & Product Leadership

• Own the growth roadmap for all services and offerings.
• Evaluate performance of existing services and identify opportunities for optimization or expansion.
• Lead the planning, positioning, and execution of new service launches, including GTM strategy, timelines, and KPIs.

2. Website & Digital Asset Ownership

• Oversee all website strategy, updates, and ongoing maintenance.
• Lead SEO strategy and performance tracking; ensure consistent month-over-month traffic growth.
• Direct content planning and publishing (blogs, landing pages, gated assets) aligned with growth goals.

3. Conversion & Landing Page Optimization

• Own landing page strategy across all campaigns and channels.
• Monitor conversion rates, user behavior, and funnel performance.
• Set YTD conversion targets and ensure ongoing testing and optimization.

4. Multi-Channel Campaign Leadership

• Direct lead generation strategy across Meta, Google, YouTube, LinkedIn, email, SMS, and direct mail.
• Oversee campaign launches, performance monitoring, optimization, and scaling.
• Own paid media ROI analysis across all platforms including Meta, Google, TikTok, LinkedIn, and YouTube.
• Oversee review generation strategy across Google and relevant legal platforms.

5. Partnerships, Alliances & Co-Marketing

• Identify and develop strategic partnerships within the legal industry.
• Lead co-marketing initiatives including conferences, webinars, and joint campaigns.
• Own referral and alliance performance tracking and revenue attribution.

6. PR & Brand Visibility

• Oversee PR initiatives including webinars, podcasts, press releases, publications, and promotional campaigns.
• Ensure brand consistency and positioning across all public-facing channels.

7. Marketing Collateral & Brand Assets

• Direct creation and maintenance of all marketing collateral (digital and physical).
• Ensure sales enablement materials, brochures, mailers, catalogs, banners, and decks are current and conversion-focused.
   

8. Sales Enablement & Revenue Alignment

• Partner closely with Sales leadership to align campaigns with revenue goals.
• Oversee sales deck development, training materials, and go-to-market messaging.
• Own referral program strategy, tracking, and revenue contribution.

9. List Growth & Feedback Loops

• Oversee email list growth strategies including list sourcing and acquisition.
• Lead monthly feedback sessions with Sales to inform messaging, offers, and service improvements.

10. Financial Ownership & Performance Reporting

• Own performance reporting across all growth initiatives.
• Track ROI by channel, campaign, and service line.
• Manage and optimize a $100K+ monthly marketing budget with clear performance accountability.
• Present insights, forecasts, and recommendations to leadership.

11. Vendor & Team Leadership

• Lead weekly performance calls with external vendors.
• Allocate budgets, approve strategies, and hold vendors accountable to KPIs.
• Negotiate vendor contracts and ensure compliance with performance expectations.
• Lead and develop the internal marketing team, setting priorities, goals, and accountability standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of growth or performance marketing experience, including team leadership.
• Proven experience marketing to U.S. law firms, attorneys, and legal decision-makers.
• Deep expertise in paid media, CRM platforms, marketing automation, and analytics.
• Strong experience managing large marketing budgets with ROI accountability.
• Demonstrated success aligning marketing strategy with sales and revenue outcomes.
• Exceptional communication, leadership, and cross-functional collaboration skills.
• Highly analytical with the ability to translate data into actionable growth decisions.