Performance Search Strategist

About the Role

We are looking for a strategic and analytical Performance Search Strategist to join our team! In this role, you are responsible for driving digital marketing performance across franchisee accounts by focusing on strategy, testing, analysis, and cross‑functional collaboration.

As a developing strategist focused on channel‑specific strategy, you will spend your time on testing frameworks, in‑depth performance reviews, and innovation, rather than repetitive campaign builds. You will delegate campaign execution and standard optimizations to our offshore team, ensuring your focus remains on high‑level strategic work. While your primary track will be in Search, you are expected to collaborate across channels to maximize full‑funnel performance for our franchisees.

Key Responsibilities

Search Strategy & Performance Management

Manage strategy for paid search channels, including Google Ads and Microsoft Ads.

Lead testing for ad copy, keyword segmentation, bidding strategies, and landing page optimization.

Develop, implement, and monitor advanced testing strategies across audiences, creatives, and bidding.

Analyze search trends and franchisee‑level results to recommend optimizations.

Conduct deep analysis at regional and clinic levels to identify risks and opportunities early.

Team Leadership & Offshore Delegation

Delegate campaign builds, bulk changes, and repetitive optimizations to your offshore counterparts.

Oversee offshore execution of routine keyword management, bulk bid adjustments, standard optimizations, and budget pacing.

Create and maintain frameworks, standard operating procedures (SOPs), and quality assurance (QA) processes to guide offshore team execution.

Provide QA feedback and training to offshore team members to ensure execution accuracy and scalability.

Work closely with Client Success Managers to anticipate franchisee needs, prepare performance reviews, surface insights, and support escalation conversations.

Partner with the Shared Services Pod—including Analysts, Creative, Ad Ops, and Technical Specialists—to improve reporting, visibility, and cross‑channel insights.

Work with the Creative Team to test new assets, messaging, and formats.

Partner with Ad Ops on tracking, integrations, and performance troubleshooting.

Qualifications

2–4 years of experience in paid search, paid social, or digital media buying.

Agency or multi‑location/franchise experience is preferred.

Strong analytical skills with experience in Excel/Google Sheets, Google Analytics, and/or other reporting tools.

Demonstrated ability to design and execute structured testing frameworks.

Excellent communication skills, with the ability to translate complex data into actionable insights for non‑technical stakeholders.

Google Ads certifications are strongly preferred and are required to be maintained in this role.

Experience delegating and collaborating with offshore or distributed teams is a plus.

What Success Looks Like in This Role

You are spending most of your time on testing, analysis, and innovation—not repetitive campaign builds.

Training and overseeing our specialist team to handle execution accurately, guided by your strong QA oversight.

Client Success Managers feel empowered with your data‑driven insights and proactive recommendations.

Franchisees experience fewer escalations to senior leadership because concerns are proactively addressed early within the department.

Cross‑department collaboration is formalized and productive, driving better results at scale.

What We Offer

20 days of paid time off and 9 paid holidays

Fully stocked kitchen

Motorized standing desk and double monitors

Health, Dental, Vision and Life insurance

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