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About In Season Jewelry

In Season Jewelry is one of the world’s leading children’s jewelry brands, serving customers across the globe through our direct-to-consumer website, wholesale network, major retailers, and online

marketplaces.

Our mission is simple: to create the finest children’s jewelry in the world. Over the past decade, we’ve built a multimillion-dollar ecommerce business by combining exceptional product quality with operational excellence, innovation, and an unwavering focus on customer experience.

As we enter our next phase of growth, we’re investing heavily in AI, automation, international expansion, creative production, and building world-class marketing systems. We’re looking for an exceptional Growth Marketing Manager to help accelerate that growth.

The Opportunity

This is not a traditional media buyer role.

We’re not looking for someone who simply launches campaigns and reports ROAS. We’re looking for a strategic, analytical, and highly hands-on Growth Marketing Manager who understands how every part of the marketing funnel works, from paid media and creative strategy to email marketing, conversion optimization, retention, and customer lifetime value.

You’ll own our performance marketing efforts across multiple channels while working directly with

leadership and collaborating with our creative, ecommerce, and customer experience teams.

This is a hands-on role. We’re looking for someone who enjoys both developing strategy and executing it daily. You’ll be expected to think like a growth leader while remaining deeply involved in campaign management, creative testing, analytics, and continuous optimization. If you’re constantly studying winning ecommerce brands, testing new creative ideas, leveraging AI, analyzing data, and finding ways to scale profitable growth, we’d love to meet you.

What You’ll Own

Performance Marketing

Own and optimize our customer acquisition strategy across:

Meta (Facebook & Instagram)

Google Ads

Google Shopping

Performance Max

YouTube

Amazon Advertising

Future acquisition channels such as TikTok, Pinterest, Reddit, and others

Responsibilities include:

Campaign strategy

Campaign creation

Budget allocation

Audience development

Creative testing

Scaling profitable campaigns

Daily optimization

Attribution analysis

Performance reporting

Forecasting

Creative Strategy

Great advertising starts with great creative.

You’ll own the creative testing process and work closely with designers, photographers, videographers, creators, and agencies to continuously improve ad performance.

Responsibilities include:

Research winning ads and competitors

Build and maintain a swipe file of high-performing ads across categories

Develop creative testing roadmaps

Maintain a consistent monthly testing cadence of new concepts

Write creative briefs

Brainstorm new hooks and messaging

Develop clear value propositions, offers, and angles for each audience

Own the creative production calendar and keep the pipeline full

Coordinate UGC creators

Source, negotiate, and manage creators, deliverables, and usage rights

Script hooks, storyboards, and shot lists for UGC and video ads

Collaborate on product photography and video shoots for advertising needs

Review video edits and ad creatives

Iterate on winning concepts to produce new variations and extend creative lifespan

Analyze creative performance

Test offers, messaging, formats, and angles

Monitor creative fatigue and refresh assets before performance declines

Repurpose winning creative across Meta, Google, YouTube, Amazon, email, and organic

Adapt and localize creative for Spanish-speaking and international markets

Ensure message match between ad creative and landing pages

Maintain organized naming conventions and a searchable creative asset library

Use AI tools for concepting, copywriting, image generation, and video generation

Manage creative agencies, freelancers, editors, and designers

Turn winning patterns into repeatable creative playbooks and frameworks

Stay ahead of advertising trends

You’ll test across a wide range of formats, including:

UGC and creator videos

Testimonial and review-driven ads

Product demos and close-up detail shots

Lifestyle photography and video

Statics, carousels, GIFs, and collection ads

Catalog and dynamic product ads

Gifting, seasonal, and promotional creative

Founder, brand story, and mission-driven creative

Amazon A+ content and Sponsored Brands video

You’ll measure creative with the same rigor as media, tracking metrics such as hook rate, hold rate, thumbstop rate, CTR, CVR, frequency, and cost per purchase by concept.

You should constantly ask:

“Why did this creative outperform the others?”

Email & SMS Marketing

You’ll oversee our retention marketing strategy, including:

Klaviyo email marketing

Email campaigns

Automated flows

Customer segmentation

Lifecycle marketing

SMS campaigns

A/B testing

List growth

Performance optimization

Ecommerce Growth

Growth extends beyond advertising.

You’ll continuously improve the customer journey by optimizing:

Shopify storefront

Product pages

Collection pages

Landing pages

Conversion Rate Optimization (CRO)

Upsells and cross-sells

Promotions

Merchandising

Customer experience

Analytics & Reporting

We’re an extremely data-driven company.

You’ll monitor and optimize key metrics including:

ROAS

MER

CAC

CPA

CTR

CPC

CPM

CVR

AOV

LTV

New Customer Revenue

Returning Customer Revenue

Blended performance

Attribution

Funnel performance

You’ll be expected to identify opportunities—not just report numbers.

AI & Automation

We believe AI will redefine marketing.

We’re looking for someone who actively embraces AI and automation to improve efficiency and

performance.

Examples include:

Creative ideation

Copywriting

Competitive research

Campaign analysis

Workflow automation

Reporting

Data analysis

Image generation

Video generation

Marketing operations

Responsibilities

Own the company’s overall growth marketing strategy.

Manage and optimize advertising across Meta, Google, and Amazon.

Allocate and manage advertising budgets based on performance.

Scale profitable customer acquisition while maintaining efficiency.

Develop and execute creative testing frameworks.

Collaborate with designers, photographers, developers, creators, and agencies.

Manage Klaviyo email marketing and SMS initiatives.

Continuously improve customer acquisition costs and marketing efficiency.

Increase customer lifetime value through acquisition and retention initiatives.

Optimize landing pages and conversion funnels.

Analyze campaign performance daily and implement data-driven optimizations.

Build weekly and monthly performance reports with actionable insights.

Stay current with industry trends, platform updates, and emerging AI tools.

Continuously identify new growth opportunities across the business.

What We’re Looking For

We’re looking for someone who combines strategic thinking with exceptional execution.

Someone who enjoys turning data into decisions, building repeatable systems, and finding profitable

growth where others don’t think to look.

The ideal candidate is naturally curious, analytical, highly organized, and thrives in a fast-paced

entrepreneurial environment.

Required Qualifications

5+ years of experience managing performance marketing for ecommerce brands.

Expert knowledge of Meta Ads Manager.

Strong experience with Google Ads.

Experience managing Amazon Advertising.

Strong Shopify ecommerce experience.

Experience with Klaviyo.

Experience with SMS marketing.

Strong understanding of attribution and conversion tracking.

Deep understanding of creative testing methodologies.

Strong analytical and problem-solving skills.

Experience managing significant advertising budgets.

Highly organized and detail-oriented.

Self-motivated and comfortable working remotely.

Excellent communication and collaboration skills.

Fluent in English and Spanish (spoken and written).

Preferred Qualifications

Experience with jewelry, fashion, beauty, apparel, or consumer brands.

Experience with GA4 and attribution platforms such as Triple Whale or Northbeam.

Experience with influencer marketing and affiliate programs.

Experience managing creative agencies.

Experience briefing and directing photo and video shoots.

Experience with AI image and video generation tools.

Strong understanding of AI tools and marketing automation.

Experience with A/B testing and CRO platforms.

What We’re Looking For Personally

We’re looking for someone who is:

Highly accountable and dependable

Exceptionally organized and detail-oriented

Naturally curious with a continuous learning mindset

Resourceful and proactive

Comfortable solving ambiguous problems

Data-driven and analytical

Creative and willing to test bold ideas

Comfortable challenging ideas respectfully

Able to maintain strict confidentiality

Passionate about continuous improvement

Willing to roll up their sleeves and do whatever it takes to help the business succeed

What Success Looks Like

Within your first 12 months, you will:

Improve overall marketing efficiency.

Reduce customer acquisition costs.

Increase profitable new customer acquisition.

Build a consistent creative testing engine.

Improve landing page conversion rates.

Increase customer lifetime value.

Strengthen retention through email and SMS marketing.

Scale profitable revenue across multiple marketing channels.

Introduce AI and automation that make our marketing team faster and more effective.

Benefits

Competitive salary

Paid Time Off (PTO)

Paid holidays

Professional development and continuous learning opportunities

Fully remote role with a collaborative, fast-moving team

Work directly with leadership

Freedom to test new ideas and meaningful ownership of the growth strategy

Exposure to every aspect of a fast-growing international ecommerce business

How to Apply

If you’re excited about this opportunity and believe you’d be a great fit, we’d love to hear from you.

Please send your resume and a brief cover letter to [email protected] with the subject line:

Growth Marketing Manager Application – Your Name

Please note: This position is for an individual, full-time team member. We are not accepting applications from agencies, recruiters, or outsourced marketing firms.

Posted In
Senior Level PPC and Paid Social Jobs, Agency Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Paid Social Jobs, Pinterest Advertising Jobs, Paid Search (SEM) Jobs, TikTok Advertising Jobs, YouTube Advertising Jobs, Programmatic Media Jobs