Role Overview

Fractional Growth Marketing Lead at CareMessage – a technology non‑profit building a patient engagement platform for low‑income populations. This role is a contractor engagement of up to 25 hours per week at $100/hour . The role is remote (U.S. only) and supports the company’s mission to improve health equity for low‑income populations across the United States.

Company

CareMessage is a nonprofit in the Healthtech industry. It has reached 22 million patients since 2013 and partners with more than 500 safety‑net organizations in 45+ states and territories.

Key Responsibilities

Develop a multichannel growth marketing strategy and pipeline, translating CareMessage’s ARR, pipeline, and market-development goals into a focused growth plan.

Collaborate with Sales, RevOps, Strategic Partnerships, and executive leadership to impact marketing‑sourced and marketing‑influenced pipeline goals.

Create a quarterly growth calendar integrating campaigns, product priorities, partner activity, conferences, webinars, and market-specific motions.

Identify, test, and scale qualified demand channels across paid search, paid social, retargeting, organic search, SEO/AEO, email, webinars, partner marketing, conferences, content‑led demand, and account‑based marketing.

Establish a disciplined experimentation process with hypotheses, budgets, success criteria, and scale/revision decisions.

Build audience and segment strategies tailored to FQHCs, free and charitable clinics, Tribal and Urban Indian Health, regional networks, payers, ACOs, and other priority markets.

Develop and optimize the conferences and field events approach, ensuring measurable demand, clear pre‑event targeting, onsite goals, lead capture, follow‑up, attribution, and pipeline expectations.

Own the website journey and conversion strategy – landing pages, forms, calls to action, and campaign destinations – using analytics, customer research, and conversion testing to remove buyer‑journey friction.

Partner with Product, Strategy, and Sales to align website messaging with customer needs and product capabilities.

Work with Strategic Partnerships Director to create co‑marketing and demand‑generation programs with PCA, HCCN, EHR and data partners, associations, health plans, ACOs, funders, and other ecosystem partners.

Define and maintain the growth‑marketing measurement framework: channel performance, funnel conversion, lead quality, pipeline contribution, CAC, and ROI.

Collaborate with RevOps to improve HubSpot and CRM workflows, lead scoring, routing, campaign attribution, lifecycle stages, and reporting.

Build dashboards and operating cadences for insights, trade‑offs, and investment decisions.

Use AI and automation to accelerate research, audience development, campaign variation, content repurposing, website testing, workflow execution, reporting, and performance analysis.

Provide actionable insights for messaging, product positioning, channel investment, and customer targeting.

Prepare concise executive‑ready presentations on performance, risks, and trade‑offs.

Deliverables

Current‑state growth audit

90‑day multichannel growth plan

Paid / organic / partner / lifecycle channel recommendations

Website journey and conversion recommendations

Campaign calendar

HubSpot / attribution / reporting recommendations

Partner or conference campaign plan

AI‑enabled growth operations workflows

Weekly progress summary and monthly performance readout

Success Measures

Marketing‑sourced and marketing‑influenced qualified pipeline

Conversion from target‑account engagement to qualified opportunity

Website and landing‑page conversion performance

Channel‑level cost, ROI, lead quality, and pipeline velocity

Partner‑ and conference‑sourced demand and pipeline

Experimentation velocity and percentage of programs scaled/revised/stopped based on evidence

Sales confidence in lead quality, messaging, and marketing follow‑through

Evidence of growth activity helping CareMessage reach more mission‑aligned organizations and patients

Preferred Qualifications

8–12+ years of experience in B2B growth marketing, demand generation, performance marketing, revenue marketing, or integrated marketing

Demonstrated ownership of qualified pipeline and revenue outcomes

Experience building and optimizing integrated programs across paid search, paid social, SEO/AEO, website conversion, email and lifecycle marketing, webinars, events, partner marketing, ABM, and content‑led demand

Strong fluency with HubSpot or comparable marketing automation, CRM systems, web analytics, attribution, funnel reporting, lead scoring, and campaign measurement

Experience improving website journeys, landing‑page conversion, messaging, forms, and calls to action through structured testing and analysis

Strong cross‑functional leadership and ability to influence Sales, RevOps, Product, Customer Experience, Partnerships, and executives without direct authority

Strong executive communication, structured thinking, and judgment about where to invest limited time and resources

Experience in healthcare SaaS, digital health, health technology, Medicaid, public health, or another complex regulated B2B market

Deep alignment with CareMessage’s mission to advance health equity and comfort balancing pipeline goals with trust, customer value, and patient impact

Experience working successfully with clients who have small or resource‑constrained growth organizations where prioritization is essential

Nice‑to‑have Experiences

Marketing experience targeting FQHCs, free and charitable clinics, Tribal or Urban Indian Health organizations, PCAs, HCCNs, health plans, ACOs, or other safety‑net healthcare organizations

Marketing products involving EHRs, interoperability, data exchange, patient engagement, population health, clinical workflows, or implementation complexity

Agency and contractor management experience for paid‑media, web, creative, or demand‑generation initiatives

Compensation & Autonomy

25 hours per week at $100/hour. Independent contractor, not eligible for employee benefits. Contractor invoices CareMessage according to the terms of the contractor agreement.

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