Content Creator is needed in Lakeway, United States. Contract: Part-time.

Job Description

We are a small but fast‑growing, direct‑to‑consumer (DTC) e-commerce brand specializing in high‑quality, creative DIY crochet kits. We are looking for a nimble, multi‑talented digital marketer to scale our paid ads and organic video presence. This is a unique role for a creator who loves both the analytical side of paid advertising and the creative side of short‑form video production. We would very much lean on you for your expertise as we are new to the e-commerce world.

Position Type

Schedule: Part‑time (approximately 10–20 hours per week to start).

Location: Hybrid – in‑person filming and strategy sessions in Austin, Texas/Lakeway Area, with flexible remote hours for editing and ad management.

Key Responsibilities

Paid Advertising: Manage, optimize, and scale paid traffic campaigns across Meta Ads Manager and TikTok Ads Manager.

Affiliate Management: Source, vet, and manage creators within the TikTok Shop / TikTok Affiliate ecosystem to drive product sales.

Content Production: Concept, script, and film high‑conversion short‑form video ads (UGC‑style) and organic TikToks/Reels.

Video Editing: Cut, pace, and polish videos using Adobe Premiere Pro or CapCut, focusing on strong hooks and clear calls‑to‑action (CTAs).

Trend Spotting: Monitor social media trends, viral audio, and competitor ad strategies to quickly pivot our creative angles.

Conversion Optimization: Analyze video performance metrics to understand what hooks and formats successfully turn viewers into paying customers.

Requirements

DTC Experience: Proven track record of running social ads that directly generate e-commerce sales and measurable ROAS.

Platform Expertise: Deep knowledge of Meta Ads, TikTok Ads, and the mechanics of TikTok Shop/Affiliates.

Creative Technical Skills: Proficient in filming on mobile devices and editing seamlessly in Premiere Pro or CapCut.

Direct‑Response Mindset: Understand the psychology of online buyers and know how to structure a 15‑second video to convert.

Self‑Starter Attitude: Comfortable wearing multiple hats, working closely with the founder, and executing ideas from scratch.

Preferred (But Not Required)

A personal interest in crafting, crochet, or the DIY maker community.

Compensation and Benefits

Pay: $35.00 – $80.00 per hour.

Flexible schedule.

Work Location

Hybrid remote in Lakeway, TX 78734.

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