Overview

Compensation: $120,000–$160,000 annual base salary + 0.10%–0.40% equity, depending on experience and fit

Misprint is a Y Combinator-backed startup building a better marketplace for Pokémon cards. We are creating a marketplace that makes buying and selling cards feel more like a real market: transparent, fast, and liquid. Think stock-market-style infrastructure for collectibles, built specifically for Pokémon cards. Misprint already has 6,000 daily active users , real revenue, meaningful marketplace activity, and a real marketing budget. We are seeking a Founding Growth Marketing Lead to accelerate growth from here.

This is not a narrow social media role, and it is not a traditional corporate marketing job. We want someone smart, creative, adaptable, high-agency, and actually good at growth — someone who can help drive growth across channels and initiatives as needed (organic social, community engagement, creator partnerships, referral ideas, lifecycle experiments, grassroots marketing, or smarter budget decisions).

Responsibilities

Own and shape Misprint’s growth efforts across organic social, community, creators, partnerships, lifecycle, referrals, and other growth channels

Develop and run scrappy growth experiments to drive more buyers, sellers, and engagement

Build Misprint’s presence across Instagram, TikTok, X, Reddit, Discord, Facebook groups, and other collector-focused channels

Collaborate with creators, collectors, shops, and community partners on collaborations, sponsorships, giveaways, and other growth opportunities

Turn marketplace activity, product updates, and hobby trends into content and campaigns

Identify and build repeatable growth loops, not just one-off posts

Improve activation, retention, and referrals over time

Partner with the CEO and team on growth strategy, prioritization, and execution

Shape how Misprint allocates marketing budget across paid, organic, creator/community, and other growth initiatives

Manage within a meaningful budget and allocate spend thoughtfully

Coordinate with outside agencies, freelancers, or partners, while helping build stronger in-house growth capabilities

Track what is working, identify what isn’t, and adjust quickly

What we’re looking for

Extremely high agency — you do not wait around for perfect instructions

Strong judgment and taste

Smart, adaptable, and able to switch between strategy and execution quickly

Understanding of internet culture, consumer behavior, and what gets people to pay attention online

Strong instincts around growth, content, community, and converting attention into users and revenue

Comfortable with ambiguity and messy startup environments

Strong communicator

Excited to work in a niche but passionate category and help build something from an early stage

Able to operate independently with a broad scope

You might be a fit if you

Have grown a brand, account, community, newsletter, creator program, or consumer product before

Have experience in growth, marketing, community, content, partnerships, or a mix

Have worked at a startup, marketplace, ecommerce company, media brand, creator-led business, or community-driven company

Have strong instincts for what collectors or hobby consumers respond to

Are willing to both think strategically and do the actual work

Have experience managing spend, measuring results, and making smart tradeoffs

Bonus points if you

Care about Pokémon, collectibles, hobby culture, or marketplaces

Have worked in cards, collectibles, sports cards, gaming, ecommerce, or adjacent verticals

Have experience with creator partnerships, referral programs, lifecycle marketing, influencer marketing, or community-led growth

Have built something from 0 to 1

Have worked in a role requiring wearing multiple hats and fast problem-solving

What this role is not

Just scheduling posts

Just managing an agency

Just brand marketing

A highly specialized big-company marketing role

This is a broad, hands-on role for someone who wants real ownership and to help build the growth engine from the ground up.

Your first 90 days could look something like this

First 30 days

Get fully up to speed on Misprint, the product, our users, and what we have already tried

Understand our current marketing mix, including creator/community efforts and paid spend

Take ownership of core growth channels already in motion

Identify quick wins across social, community, creator partnerships, referrals, or lifecycle

By 60 days

Launch and iterate on several new growth experiments

Start building a more repeatable content/community cadence

Improve at least one part of our activation, engagement, or referral loop

Help us make smarter decisions about where budget should shift or scale

By 90 days

Fully own day-to-day growth marketing execution

Launch a few repeatable growth plays for ongoing investment

Show clear thinking about what works and what doesn’t

Help establish a stronger in-house growth engine at Misprint

Why join

Misprint already has 6,000 daily active users , real revenue, and an active marketplace

Meaningful marketing spend and traction to build on

Real ownership from day one

Close collaboration with the founders

Opportunity to define how growth works at Misprint

Build in a category with deep passion and strong communities

Join a YC-backed company at an early stage

Interview process

We try to move quickly. Usually it will be:

Intro call

Follow-up conversation or a short paid work sample

Decision

We care more about what you have actually grown or built than checking every box on paper.

To apply, send your resume and any material demonstrating what you have actually grown or built, plus relevant experience or knowledge of the collectibles space.

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