Overview

The Associate Director, Paid Search is responsible for leading performance marketing initiatives toward client and company objectives. The Associate Director will manage and direct Performance Media teams, including Managers, Senior Analysts and Analysts. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media. The ideal candidate must have strong team management, and SEM experience with knowledge of eCommerce being a plus. Our paid search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader and paid search expert who is keen to submerge themselves into a number of projects.

Responsibilities

Develop, manage, and monitor client service delivery executions of the assigned accounts

Oversee process development and ensure best practices are in place

Assure quality control of all media planning and implementation

Prepare and present annual financial and staffing plans

Implement planning process for the assigned accounts and holistic media planning across paid search platforms and initiatives

Coordinate efforts across different digital media channels to drive optimized recommendations

Continuously evaluate and improve upon all digital media opportunities

Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations

Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity

Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives

Drive adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction

Conduct performance reviews and career path plans

Provide training to direct reports as needed

Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group

Qualifications

5+ years of account management experience in online advertising, direct marketing, SEM, or e-commerce

2-4+ years of digital marketing preferred with desirable focus on search engines, display and/or social media

3+ years of successful team management experience

Demonstrated understanding of online marketing principles

Strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations

Understanding of best practices for leveraging paid social media for brand communication

Must possess strong leadership skills and be comfortable presenting ideas to senior level stakeholders

Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting

Strong organizational, problem-solving, and communication skills

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation

Compensation Range: $97,375 – $139,965, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.

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