Paid Social Specialist (Creative) – Social Commerce Pod

We are seeking two Paid Social Specialists to run our Social Commerce business. Each will own a distinct part of the funnel—one focused on media buying and spend allocation, the other on creative testing and iteration—and both will be accountable to the same performance outcomes and work closely together to drive affiliate commerce growth.

Key Responsibilities

Produce and deploy ad creative at scale to expand the volume and variety of our creative testing—starting on Meta, then adapting natively for TikTok and other platforms as we expand.

Own the narrative and visual flow of custom‑built landing pages, from social platform to an affiliate partner’s sale.

Apply deep knowledge of shopping trends and consumer behavior to content that sells, including dedicated creative strategies for major retail events (Prime Day, BFCM, etc.).

Develop and present campaign concepts that align affiliate goals with consumer purchase intent; lead the creative audit process to track competitors and outperform them.

Use data from the Buying Specialist to cut underperforming creative and double down on winners, continuously testing new headlines, page layouts, and AI‑generated hooks to improve CVR and CTR.

Participate in daily data‑sharing sessions with the Buying counterpart, merging tracking insights with top‑performing formats into a robust testing roadmap.

Job Qualifications

2–3 years in digital creative production, performance design, or content marketing, with a focus on e‑commerce and direct‑response results.

Proficiency with the modern AI creative stack and comfort using technology to automate and scale creative output.

Proven ability to build high‑converting landing pages—understanding where the button goes, how social proof is laid out, and how to reduce friction.

A deep understanding of what drives a user to click and buy, and how to frame products in an affiliate context to maximize trust and intent.

Hands‑on experience with WYSIWYG design/video tools (Canva, CapCut, or internal CMS builders) and AI tools that scale production.

Familiarity with the affiliate ecosystem and the seasonal cycles of e‑commerce.

Bachelor’s degree in Design, Marketing, Communications, or a related field—or equivalent portfolio of work.

Benefits

Ziff Davis Shopping offers competitive salaries and a comprehensive benefits package, including medical, dental, and vision coverage, life and disability benefits, Flexible Spending Accounts, a 401(k) with company match, and an Employee Stock Purchase Plan. Employees receive flexible time off, volunteer time off, paid holidays, family building and caregiving support, generous parental leave, fitness reimbursement, and access to wellness programs. The company also offers professional growth opportunities through educational support, mentorship programs, and career development resources.

Compensation Range

The base pay range for this role is $80,000 to $100,000, with individual pay determined by experience, scope of the role, and performance.

Equal Opportunity

Ziff Davis is an Equal Opportunity Employer. We are committed to diversity, equity, and inclusion. If you have a disability or learning difficulty that requires accommodation, please let us know by emailing <a href="mailto:[email protected]">[email protected]</a>.

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