About The Role

The role owns search visibility and paid search performance across a portfolio of products, driving qualified traffic that converts into pipeline and revenue. This is a hands‑on specialist position — expect to spend time in keyword tools, ad platforms, and analytics dashboards daily, not just manage vendors. Search is a primary acquisition channel for the company, and this role sits at the intersection of content, demand generation, and paid media. You will work closely with content marketers, web engineers, and demand‑gen managers to make sure both organic and paid search investments compound over time.

Key Responsibilities

Own the SEO roadmap: technical audits, keyword strategy, on‑page optimization, and content briefs that improve rankings and organic traffic quarter over quarter

Build and manage paid search campaigns across Google Ads and Bing/Microsoft Advertising, including budget pacing, bidding strategy, and negative keyword hygiene

Run experiments on landing pages, ad copy, and SERP features; measure results with clear lift analysis

Monitor technical SEO health — Core Web Vitals, crawlability, structured data, and indexation — partnering with web engineers on fixes

Build dashboards in GA4, Looker Studio, or similar to report on organic traffic, paid search ROI, CAC, and conversion by channel

Manage SEM budget allocation across campaigns and channels; reallocate spend based on performance data

Stay current on algorithm updates, AI‑driven search changes (SGE/AI Overviews), and industry shifts; adjust strategy proactively

What We Are Looking For

3-6 years of combined SEO and SEM experience, ideally in B2B or B2C tech

Deep hands‑on proficiency with Google Ads, Search Console, GA4, SEMrush/Ahrefs, and Screaming Frog

Proven track record of growing organic traffic and managing six‑figure paid search budgets with measurable ROI

Working knowledge of HTML, CMS platforms (WordPress or similar), and technical SEO fundamentals

Strong analytical skills — comfortable building reports, interpreting data, and defending budget decisions with numbers

Bachelor's degree in marketing, communications, or related field, or equivalent practical experience

Bonus: Experience with programmatic SEO, content ops, marketing automation (HubSpot/Marketo), or SQL; certifications in Google Ads or Analytics

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