Responsibilities Handle day‑to‑day paid search campaign management, including budget allocation, ad copy testing, and campaign optimizations

Analyze daily performance data from multiple sources to uncover insights and drive continuous improvement

Develop and maintain performance reports that summarize activity against departmental KPIs

Conduct ad copy testing, oversee budget allocation, and ensure campaigns follow best practices

Partner with cross‑functional teams (e.g., Segment Marketing, Regional Marketing, Supplier Business Development, Analytics) to integrate SEM into broader digital initiatives

Partners with major search engines (Google, Bing) and agency teams to optimize performance and implement new opportunities

Stay current on SEM platform updates, search marketing trends, competitive insights, and industry best practices

Identify translation needs for campaigns and coordinate with the internal translation team

Collaborate with senior leadership on strategy and budget allocation based on account and campaign performance

Understand where key data resides across internal systems and engage the appropriate contacts to access necessary information

Support program growth by increasing customer volume and profit through high‑quality campaign management and strategic projects

Take on additional responsibilities as assigned by the SEM Managers and Leadership

Travel as needed

Qualifications High School Diploma or equivalent

1‑3+ years SEM or marketing experience

Bachelor’s degree in marketing, or similar field of study (preferred)

Demonstrates ability to work independently and manage multiple projects

Demonstrates ability to provide feedback in a positive manner

Demonstrates ability to hold self and others accountable to delivering business results

Strong analytical, communication, and project management skills

Ability to thrive in a fast‑paced environment

Experience in the following tools/systems: Google Ads, Microsoft Ads, Google Merchant Center, SA360, analytics platforms (Google Analytics (GA4), Sigma, etc.)

Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)

Familiarity with international search platforms (Yahoo Japan, Baidu, Naver, 360)

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