Lendio's Growth Marketing team is hiring a Senior Paid Media Manager to take ownership of paid search across our SMB borrower marketplace, our highest-volume, highest-spend acquisition channel. This is a critical, high‑visibility role covering a leave transition for our Director of SMB Acquisition, with the opportunity to grow into a permanent senior leadership position on the team.

What You’ll Own Paid Search Strategy & Execution – Full ownership of Google Ads and Bing Ads campaign strategy, structure, bidding, budget pacing, and performance optimization across a 7‑figure+ monthly spend portfolio

Conversion Feed Optimization – Manage and continuously improve the conversion data feeding into Google/Bing (offline conversions, enhanced conversions, value‑based bidding inputs); partner with our conversion feed signal partner agency, marketing/BI ops, and data engineering to ensure feed accuracy and completeness

Performance Reporting – Own search channel reporting (MQLs, offer volume, MER, CPA) and translate performance into clear narratives for leadership

Cross‑functional Partnership – Work closely with Marketing Ops/Automation, Affiliates, and the broader SMB growth team

Testing and Optimization – Identify and test incremental search opportunities (PMax structure, new match type strategies, bid strategies, search partner network adjustments, etc.). This will also include creative testing and working with internal CRO partner to continuously improve post‑click conversion.

Team leadership (growth path) – As the role matures, potential to manage other performance marketing managers and expand scope across the SMB paid and performance portfolio

What You’ll Need to be Successful Required

5‑7+ years of hands‑on paid search management with deep, current expertise in Google Ads and Bing Ads

Proven experience managing accounts with monthly spend exceeding $1M+ (seven figures), ideally across multiple campaign types (Search, PMax, GDN, YouTube)

Direct, hands‑on experience optimizing conversion feeds/conversion data quality feeding into ad platforms, offline conversion imports, enhanced conversions, value‑based bidding, or similar

Clear creative testing background and frameworks

Strong grasp of bidding strategy and budget allocation at scale across a portfolio of campaigns

Comfortable owning a channel independently with minimal day‑to‑day oversight

Strongly Preferred

Experience in financial services, particularly SMB lending, B2B fintech, or small business focused financial products

Familiarity with lead‑gen / marketplace business models where conversion happens off‑platform (form fill → MQL → application → funded loan, or similar multi‑step funnels)

Experience working with attribution/tracking infrastructure (server‑side tracking, CAPI, offline conversion pipelines)

Nice to Have

Experience managing or mentoring junior paid media specialists

Familiarity with HubSpot, GA4, Snowflake, or similar marketing/lifecycle tooling

Comfort working in a fast‑moving team with shifting channel mix and test budgets

Pay Range $120,000 – $140,000

Benefits Competitive pay

A full suite of traditional benefits

Untracked PTO (Paid Time‑off)

401(k) with company match

Company‑contributed HSA

Onsite gym and standing desks

Wellness program

Discounted cellular plans

Paid Parental Leave

Infertility Coverage

Lendio is an equal opportunity employer committed to diversity and inclusion. We welcome anyone who wants to help small businesses survive and thrive and aligns with our core values, regardless of race, color, ancestry, religion, sex, national or…

#J-18808-Ljbffr