Senior SEM Specialist

Marketplace Operations Inc. Chennai, Tennessee, United States

About this position

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Responsibilities

Manage multiple accounts, this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.

Maintain and monitor keyword bids, audience targeting, account daily and monthly budgets, impression share, quality score and other important account metrics on existing and new categories.

Manage the creation of large keyword lists

Implement creative copy suggestions

Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.

Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.

Keep up to date with search engine and PPC industry trends and developments.

Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.

Collaborate with other stakeholders in the business (SEO, Social, Native, Data) to achieve desired goals.

Welcome new starters to the team, mentor junior team members through training, regular meetings and feedback.

Passion for Search and digital marketing.

A detailed knowledge of PPC best approaches, principles and standards.

A good understanding of how PPC fits in to the wider area of digital marketing

Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Proven experience in training or mentoring junior staff

Professional Skills & Qualifications

Proven 5+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.

Proficiency in MS Excel and data manipulation.

Google/Bing ads certification, a plus

Strong analytical skills

Ability to think creatively

Excellent attention to detail

Strong relationship building skills

Ability to think strategically and develop innovative paid search strategies

Ability to present information effectively to a range of audiences

Proficiency in managing moderate to large scale paid search accounts.

Skills in campaign performance analysis and digital traffic metrics

Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, a plus.

Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.

Day off on the 3rd Friday of every month (one long weekend each month)

Monthly Wellness Reimbursement Program to promote health well-being

Monthly Office Commutation Reimbursement Program

Paid paternity and maternity leaves

Group Medical Insurance

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