Responsibilities

Manage end-to-end campaign execution (setup, buying, pacing, optimization, reporting) while identifying opportunities to enhance efficiency, scale, and impact

Serve as a subject matter expert in video and digital paid media, providing guidance on channel strategy, testing frameworks, and optimization approaches across Google Ads, Meta, CTV, and emerging platforms

Design and evolve testing strategies across creative, targeting, and channel mix, driving a culture of continuous learning and innovation

Influence campaign direction through data-driven insights, synthesizing performance trends into actionable recommendations that shape stakeholder decisions

Provide budget forecasting and reconciliation while proactively identifying risks and opportunities to optimize investment allocation

Partner in the development of paid media plans, with media planner and brand stakeholders to align campaign approach to broader business objectives and brand strategy

Partner cross-functionally (Brand, Creative, Analytics, Agencies) to ensure alignment, while building strong relationships that unlock new opportunities and improve outcomes

Collaborate on advanced measurement approaches, including brand lift studies and incrementality testing, to better quantify business impact

Elevate creative and media integration, influencing messaging strategy and rotation based on performance insights and audience behavior

Create and present performance narratives to stakeholders, translating complex data into clear, strategic recommendations that influence decisions

Mentor and support more junior team members, sharing knowledge, best practices, and guidance to elevate overall team capability

Identify and introduce new tools, platforms, or approaches to improve efficiency, effectiveness, and innovation in paid media execution

Complete other related duties as assigned

Requirements

Bachelor's Degree + 5 years of proven experience in digital paid media with a focus on video advertising and campaign optimization

Demonstrated ability to act as a subject matter expert and influence marketing strategy and decisions

Strong expertise in media buying across Google Ads (YouTube), Meta Ads, and/or CTV platforms

Demonstrated ability to drive brand awareness and consideration through targeted paid media campaigns

Proven ability to translate performance data into clear, compelling narratives that inform strategic recommendations to drive measurable outcomes

Proficient in using web analytics tools to optimize campaigns

Excellent understanding of digital marketing KPIs, attribution models, and budget management

Strong analytical mindset with the ability to derive actionable insights from complex data sets and communicate them effectively through storytelling

Effective communicator with the ability to present data-driven insights in a concise, compelling manner to influence cross-functional stakeholders

Excellent attention to detail

Strong problem solver who can conceive and create creative solutions to challenges

Willing to continuously learn the skills necessary for personal and team growth

Proficiency with data visualization tools (e.g., Power BI, Tableau)

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