Responsibilities

Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product‑led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue

Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI

Oversee website strategy and conversion rate optimization, ensuring the site serves as a high‑converting demand engine and brand experience

Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high‑intent organic traffic

Create demand generation campaigns that shape the markets thinking about Cresta

Implement a robust experimentation framework for A/B testing and new channel evaluation

Collaborate cross‑functionally with Product, Product Marketing, RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals

Manage agency and vendor relationships to ensure alignment and quality

Build, mentor and grow a high‑performing team

Partner with RevOps to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement

Requirements

Bachelor’s degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus

7+ years in of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role

Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels

Experience working with enterprise buyer journeys and ABM motions

Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau

Deep analytical expertise, data‑driven mindset, and strong understanding of data architecture and system interconnectivity

Collaborative, growth‑oriented leader with experience managing internal teams and agencies

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