Paid Media Specialist The Paid Media Specialist is tasked with managing all Search, Social and Native advertising campaigns to deliver on obligations to our clients. The successful candidate will have an operational mindset and work closely with internal stakeholders to traffic, distribute, and optimize campaigns across social platforms, SEM and Native advertising platforms, while optimizing buying tactics to maximize performance and maintain cost efficiencies.

Schedule Requirements: Hybrid 3x a week – (New York)

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

The Paid Media team is a lean, highly effective team that supports People Inc.'s digital ad sales business, leveraging a variety of advertising platforms to deliver +$100M annual revenue.

Weight % Accountabilities, Actions, and Expected Measurable Results Day-to-day campaign trafficking and management of People Inc's ad products that require non-O&O distribution

Analyze campaigns to ensure even pacing, full delivery, and optimal performance

Manage campaign volume & performance by channel while ensuring goals are on pace to meet client obligations

Find efficiencies in reports, products, and activation processes to improve turnaround times while mitigating errors

Respond to internal and client inquiries about product capabilities, specs, and limitations as well as campaign performance

Manage media budgets in order to maintain margin thresholds

Monitor accruals and communicating any revenue risk to appropriate teams

Work with advertising partners on product updates and implement updates to paid campaigns when appropriate

Assist on reporting, forecasting, and dashboard builds to improve visibility for senior leadership

Minimum Qualifications and Job Requirements Education: B.A. in marketing, business, communications or related fields preferred.

Minimum of 3-years experience with digital ad serving systems with a focus in paid media distribution.

Specific Knowledge, Skills, Certifications and Abilities High attention to detail required.

Intermediate level of Excel required, including the ability to make and use pivot tables.

Basic proficiency in other Microsoft Office applications required.

Proven quantitative analytical abilities

Must enjoy & effectively build relationships with internal & external contacts.

Ability to collaborate and work cross-functionally.

Positive attitude and ability to work under tight time restrictions.

Good verbal and written communication skills.

Motivated self-starter with a collaborative and entrepreneurial spirit

Thrive in a fast-paced environment, with multiple demands and shifting priorities

Salary: New York: $67,000.00 – $80,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.