Vice President, Growth Marketing

Position Summary

Our client is a growing national manufacturer and marketplace for residential home improvements. We're hiring a VP of Growth Marketing for a newly created role.

This role serves as the single owner of the marketing function, combining two responsibilities that are often separated but work best together: owning marketing investment decisions and owning the measurement framework that proves those investments generate profitable growth.

The Vice President of Growth Marketing will oversee the entire growth marketing engine, including:

Marketing budget allocation across channels and funnel stages

Attribution and incrementality measurement

Marketing operating cadence and weekly business reviews

Agency management

Measurement integrity and reporting standards

Marketing technology strategy and performance visibility

Key Responsibilities

Marketing Leadership Own the complete marketing P&L and growth strategy

Allocate budget across channels based on measurable incremental impact

Define marketing performance standards and accountability

Lead marketing operating cadence and executive reporting

Serve as the senior marketing advisor to executive leadership

Change Observability & Measurement Excellence Maintaining comprehensive change logs across campaigns, audiences, creative, automation, and tracking

Implementing monitoring and alerting for tracking failures and measurement issues

Explaining significant metric movement within hours-not weeks

Reconciling marketing data across advertising platforms, CRM, call tracking, appointments, and revenue

Ensuring marketing reporting remains accurate, trusted, and actionable

Budget Strategy & Incrementality Own marketing investment decisions across all paid channels

Design and evaluate incrementality testing, geo holdouts, and attribution methodologies

Optimize CAC, payback periods, and LTV performance

Define and defend marketing-sourced revenue metrics

Partner with measurement experts while maintaining executive ownership of decisions

Marketing Platform Strategy Define lifecycle stages and customer journeys

Establish tracking requirements and conversion events

Define lead routing and scoring logic

Own reporting architecture and measurement standards

Ensure monitoring systems proactively identify issues

Agency & Cross-Functional Leadership Lead weekly marketing operating reviews

Hold internal teams and agency partners accountable

Manage creative, measurement, and media agencies

Transition appropriate work from agencies to AI-enabled internal processes

Partner closely with Sales, Operations, and Brand leadership

Market Expansion Build repeatable go-to-market playbooks for new market launches

Develop scalable paid acquisition frameworks

Create repeatable testing and optimization processes

Execute growth initiatives while operating within established brand guidelines

Required Qualifications Experience leading a marketing organization with rigorous measurement and operational discipline

History of managing $5M+ annual paid media budgets with full P&L accountability

Deep expertise in incrementality testing, attribution, marketing mix modeling, and performance measurement

Strong understanding of: Server-side tracking

Conversion APIs

Call tracking

Lead capture systems

Identity resolution

Marketing data architecture

Experience leading marketing operations and agency partners

Background in high-consideration, high-ticket consumer industries such as: Home Services

Insurance

Automotive

Real Estate

Healthcare

Financial Services

Demonstrated hands-on use of AI tools for marketing optimization, measurement, and operations

Comfortable operating in a lean, highly technical organization

Compensation & Benefits

Base Salary: $200,000-$250,000 , commensurate with experience.

Performance Incentives: Annual growth-based bonus tied to company and marketing performance

Opportunity to earn significant additional compensation by achieving aggressive revenue, profitability, and customer acquisition goals

Benefits Include: Comprehensive medical, dental, and vision insurance

Paid vacation and company holidays

Flexible PTO plan

Executive-level autonomy with direct access to company leadership

Opportunity to build and lead an AI-native marketing organization from the ground up

Significant career growth with the ability to shape the company's long-term growth strategy

This is a rare opportunity to build and own an AI-first growth marketing organization from the ground up. The successful candidate will have broad executive ownership across strategy, measurement, technology, operations, and marketing investment while helping define the next generation of performance marketing within a highly technical, data-driven organization.

If you're a hands-on growth executive who thrives on accountability, measurement, AI-enabled execution, and building scalable marketing systems that drive profitable growth, we'd love to speak with you.