About The Role

As our Paid Social Manager, you will own the full paid social strategy and execution across our 7‑brand footwear portfolio. You will manage Meta, TikTok, Pinterest, and YouTube — setting audience strategy, briefing creative, trafficking campaigns, and optimizing toward brand‑specific revenue and ROAS targets. This is a hands‑on role that requires both strategic thinking and daily in‑platform execution. You will directly manage the Social / Affiliate Coordinator and work closely with the Paid Creative Strategist to maintain a consistent pipeline of fresh, tested creative.

Title

Paid Social, Sr. Manager

Compensation

$95,000.00 – $115,000.00

Key Responsibilities

Own paid social strategy and day‑to‑day execution across Meta, TikTok, Pinterest, and YouTube for all 7 brands

Build and manage audience architecture across the full funnel: prospecting, retargeting, and retention audiences

Own creative testing frameworks — brief, test, analyze, and iterate with the Creative team to maintain creative freshness

Manage catalog setup, dynamic product ads, and collection ads across platforms

Set and manage budgets, pacing, and bid strategies across brands and channels

Monitor platform algorithm changes, new ad formats, and policy updates across all platforms

Lead the transition from agency‑managed social accounts: conduct a full audit, rebuild account structures, and own all accounts going forward

Provide regular performance reports and strategic recommendations to the Sr. Director

Requirements

5–7 years of hands‑on paid social experience with primary expertise in Meta Ads Manager

Proven track record managing multi‑brand paid social portfolios, ideally in DTC or e‑commerce

TikTok Ads experience required; Pinterest and YouTube Ads experience strongly preferred

Deep understanding of Meta Advantage+ campaigns, catalog ads, and audience‑based buying

Strong creative sensibility — able to evaluate ad creative performance and write effective briefs

Experience managing and developing at least one direct report

Footwear, fashion, apparel, or consumer brand experience strongly preferred

Nice To Have

Experience with paid social automation tools such as Smartly, Revealbot, or AdEspresso

Familiarity with creative analytics platforms such as Motion or MagicBrief

Experience setting up and running Meta Conversion API (CAPI) implementations

Thank you in advance for your interest in this opening.

Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. At this time, only qualified candidates will be contacted.

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