We are looking for a Paid Media Manager to lead retail media strategy with a strong focus on Amazon in New York, New York. This role will guide paid media planning and execution, oversee agency performance, and strengthen product content to improve visibility and conversion. The ideal candidate brings hands-on experience in Amazon Retail and Product Detail Pages, along with the ability to turn business goals into measurable media outcomes.

Responsibilities:
• Lead the development of Amazon retail media plans that align campaign investments with sales and brand objectives.
• Direct external agency partners, setting expectations, reviewing deliverables, and ensuring high-quality execution across paid media programs.
• Shape channel strategy for Amazon advertising by identifying growth opportunities, optimizing budgets, and improving return on ad spend.
• Partner with cross-functional teams to enhance product detail page content so that traffic driven by media converts more effectively.
• Monitor campaign performance, interpret platform data, and translate insights into clear recommendations for future initiatives.
• Manage day-to-day execution of paid media efforts, including prioritization, timeline coordination, and performance reviews.
• Evaluate creative and content effectiveness within Amazon placements and recommend adjustments that strengthen shopper engagement.
• Present strategic updates and performance summaries to internal stakeholders, highlighting wins, risks, and next-step actions.• Proven experience managing paid media programs within the Amazon ecosystem.
• Strong knowledge of Amazon Retail fundamentals and marketplace performance drivers.
• Hands-on expertise in developing or optimizing Product Detail Pages to support conversion goals.
• Experience overseeing agency relationships and holding partners accountable to performance standards.
• Ability to analyze campaign data and use insights to refine strategy and spending decisions.
• Strong communication skills with the ability to explain recommendations to cross-functional stakeholders.
• Demonstrated ability to balance strategic planning with hands-on campaign management in a fast-paced environment.