Paid Media Manager Established in 1929, Heinen's is a leading, family-owned grocery retailer known for its premium-quality products and outstanding customer service. Now in its fourth generation of family leadership, Heinen's operates 24 locations 19 in the Cleveland, Ohio area and 5 in the Chicago, Illinois market supported by two distribution warehouses, a food production facility, and a corporate office located in Warrensville Heights, Ohio.

Our culture is rooted in an associate-first philosophy, placing a strong emphasis on the well-being, development, and quality of life of every team member. We offer competitive compensation, professional development and leadership training programs, paid time off, and flexible scheduling designed to promote a healthy work-life balance.

The Paid Media Manager is responsible for leading Heinen's paid media strategy across Google, Meta, and emerging channels (e.g., Connected TV). This role ensures all media investments reflect the brand's standards of quality, care, and trust while driving measurable business outcomes.

This position combines strategic oversight with hands-on execution, including media planning, campaign management, testing, and optimization. The Paid Media Manager partners closely with internal creative teams to develop channel-specific campaigns and aligns media efforts with broader business priorities.

The role also oversees agency and platform partners, translates performance data into actionable insights, fostering a culture of accountability, collaboration, and continuous improvement.

Key Responsibilities Paid Media Strategy & Execution

Lead the development and execution of paid media strategies across Google, Meta, Connected TV, and other relevant channels

Create integrated media plans that balance brand-building objectives with performance-driven outcomes

Oversee campaign setup, audience targeting, testing frameworks, and ongoing optimization

Partner with internal creative teams to develop messaging and assets aligned with platform best practices and performance insights

Planning & Performance Management

Develop and manage annual media plans, budgets, and forecasts

Monitor performance against established KPIs; optimize and reallocate spend as needed

Align media investments with key business objectives, including ecommerce growth, store traffic, and talent acquisition

Agency & Cross-Functional Leadership

Manage agency and platform relationships, ensuring accountability and strategic alignment

Collaborate with marketing, creative, ecommerce, and HR teams to deliver integrated campaigns

Ensure paid media efforts are aligned with broader marketing initiatives and the end-to-end customer experience

Analytics & Communication

Analyze campaign performance and translate data into clear, actionable recommendations

Establish and maintain consistent reporting to support decision-making and continuous optimization

Qualifications Experience & Expertise

810+ years of paid media experience, with strong expertise in Google and Meta platforms

Demonstrated ability to manage campaigns end-to-end (strategy, execution, optimization)

Experience managing agency partners and driving performance outcomes

Familiarity with emerging paid digital channels, including Connected TV

Experience collaborating with creative teams to develop effective campaign assets

Bachelor's degree in Marketing, Advertising, or a related field

Skills & Leadership

Strong analytical capabilities with the ability to translate data into actionable insights

Experience managing budgets and aligning media investments to business goals

Proven ability to collaborate cross-functionally and influence stakeholders

Strong written and verbal communication skills

Mindset

Balances brand integrity with performance objectives

Detail-oriented with a focus on continuous improvement

Curious, adaptable, and comfortable operating in a dynamic media landscape

Heinen's, Inc. provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state, or local law.

Monday-Friday, 8 AM – 5 PM. This role follows a hybrid schedule requiring three (3) days in the office in Warrensville Heights, OH and two (2) days working from home. 40 hours per week.