Role Overview

As Associate Director, Digital & Integrated Marketing for ELM, you will lead the strategy and execution of a full-funnel marketing engine designed to drive enterprise pipeline, new logo acquisition, and customer expansion. This role extends beyond digital to orchestrate integrated campaigns across digital, field, and executive-level events, aligned to complex B2B buying journey.

You will play a critical role in connecting marketing to revenue by aligning closely with enterprise sales, product marketing, and customer teams—ensuring programs drive account engagement, opportunity progression, and measurable revenue outcomes.

Responsibilities

Integrated Campaigns for Enterprise Growth

Lead full-funnel, integrated campaigns aligned to ELM solution priorities (e.g., litigation management, legal spend, invoice automation, AI-enabled workflows)

Orchestrate multi-channel programs across digital, ABM, field marketing, and executive events targeting enterprise accounts

Own end-to-end campaign lifecycle, from strategy through optimization and revenue attribution

Account-Based & Demand Generation Strategy

Partner with sales on ABM strategies focused on named accounts and high-value segments

Drive new logo acquisition while supporting pipeline acceleration and deal expansion

Build targeted engagement programs that move accounts through consideration, evaluation, and purchase

Implement scalable programs for multi-touch, multi-stakeholder engagement

Events & Executive Engagement

Integrate flagship industry events, hosted experiences, executive roundtables, and field programs into campaign strategy

Ensure events are generating and accelerating pipeline, with defined pre-, during-, and post-event activation

Support sales-led engagement for key accounts and late-stage opportunities

Digital & Performance Marketing

Lead digital strategy across paid media, search, social, and web to drive high-quality demand

Optimize conversion pathways (web, landing pages, content journeys) for enterprise buyers

Manage strategic partnerships with media platforms and industry channels (legal/tech ecosystems)

Marketing Analytics, Operations & Technology

Own marketing performance analytics, including pipeline contribution (sourced/influenced), account engagement and progression, conversion across lifecycle stages and campaign ROI and customer acquisition cost

Lead marketing operations, including campaign execution, lead/account management, and data quality

Define and optimize the marketing tech stack (Salesforce, Marketo, attribution, event tech)

Recommend the right mix of tools and processes to support enterprise GTM and revenue visibility

Sales, Product & Customer Alignment

Partner closely with enterprise sales to align on target accounts, pipeline goals, and campaign priorities

Collaborate with product marketing to translate ELM capabilities into compelling, differentiated campaigns

Align with customer marketing to support cross-sell, upsell, and retention programs

Act as a strategic partner to leadership on pipeline health, performance insights, and growth opportunities

Budget & Resource Optimization

Manage budgets across digital, ABM, and events, optimizing for pipeline generation and revenue impact

Allocate resources based on segment priorities, deal size, and performance insights

Leadership

Lead and develop a team across digital, campaigns, events, and operations

Build a performance-driven, data-centric culture focused on accountability and continuous optimization

Mentor managers and senior marketers supporting enterprise GTM execution

Skills & Experience

Deep experience in B2B enterprise marketing, ideally in SaaS, legal tech, or complex solution selling

Proven success driving pipeline and revenue in long, multi-stakeholder sales cycles

Expertise in account-based marketing (ABM) and enterprise demand generation

Strong experience leading integrated campaigns across digital and events (including executive engagement)

Advanced knowledge of marketing analytics, attribution, and funnel optimization

Experience owning or partnering with marketing operations and technology ecosystems

Strong understanding of legal, compliance, finance, or enterprise workflows is a plus

Exceptional leadership, stakeholder management, and communication skills

Key Success Metrics

Enterprise pipeline sourced and influenced

New logo acquisition and expansion revenue

Account engagement and progression within target segments

Conversion rates across complex buying journeys

Event-driven pipeline and opportunity acceleration

Marketing ROI and efficiency (CAC, velocity, deal impact)

Compensation

$111,200.00 – $198,650.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

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