Our client in the Wellness space is hiring a Director of Growth Marketing & Paid Acquisition!
The Role
The Director of Growth Marketing & Paid Acquisition is a key player of the performance engine behind our company’s DTC growth. You own paid media strategy, budget allocation, and day-to-day execution across Meta, Google, TikTok, and emerging channels — and you are accountable for hitting aggressive new-customer revenue and efficiency targets.
This role sits at the intersection of analytics and creative. The single most important thing you will do is run a tight feedback loop between paid-media performance and our creative team — diagnosing why winning ads win, turning those insights into a concept queue we can scale, and killing what isn’t working with the same discipline. We’re looking for a hybrid operator: rigorously analytical, creatively literate, and able to translate data into briefs that creators can actually execute against. You’ll partner closely with the CEO, CMO, Sr. Director of Ecommerce, and creative / media buying teams.
What You’ll Own
1. Creative–Performance Feedback Loop
- Run a daily, agile flywheel between paid media and the creative team to improve our customer acquisition.
- Diagnose why winning creative is winning. Is it the hook, the creator, the angle, the format, the offer? Translate not just insights, but directive to produce more of what’s working.
- Apply the same rigor to losing creative. Identify the failure point, document the lesson, and cut the next test accordingly. Kill speed matters as much as scale speed.
- Review and approve creative briefs, final videos, statics, and influencer content daily; bring new angles, hooks, and concepts into the queue rather than waiting for them.
- Guide influencer and creator strategy based on what is actually converting in-platform — not just what looks good in a shotlist.
2. Paid Media Strategy & Channel P&L
- Own daily and weekly budget allocation across Meta (IG/FB), TikTok, Google PPC and Shopping, and emerging channels (YouTube, podcasts, affiliate, etc.).
- Hit aggressive new-customer revenue, aMER, CAC, and ROAS targets while scaling spend.
- Translate monthly business goals into media plans with clear pacing, forecasts, and scale-vs-kill criteria for every test.
- Act as the strategic owner of Meta and Google performance — campaign structure, bidding strategies, account consolidation, ad copy, sitelinks, and optimization frameworks.
- Always have a pulse on DTC acquisition trends, platform changes, and emerging channels; bring structured tests for the ones worth running.
3. Measurement, Testing & CRO
- Build and evolve our media measurement stack and decide which tools earn their keep.
- Differentiate top-of-funnel brand spend from bottom-of-funnel direct response so each is measured against the right objective.
- Build the testing roadmap across creatives, hooks, offers, audiences, and landing pages.
- Partner with the Sr. Director of Ecommerce on the CRO roadmap — prioritize tests, define hypotheses, review results — and ensure paid-media learnings flow into on-site optimization.
- Own the dashboards and weekly reporting that give leadership visibility into channel performance and unit economics.
4. Agency & Team Leadership
- Primary owner of our agency relationships. Set goals, run weekly check-ins, hold partners accountable to CPA and scale targets, and replace when needed.
- Manage our internal Creative Strategist and Influencer leads.
- Bring channel intelligence back into product positioning, assortment, calendar, and offer planning.
What You’ll Bring
- 4+ years of in-house paid acquisition experience at a DTC or consumer brand, with a track record of scaling Meta and Google profitably.
- Ideally, prior background in management consulting, investment banking, or another structured analytical environment.
- Hands-on expertise across Meta Ads Manager, Google Ads, TikTok Ads, and Amazon Ads — comfortable in the platforms, not just managing the people who are.
- Fluency in attribution and measurement
- Strong creative instincts and the ability to write a brief. You can articulate what made an ad work, and what should be tested next.
- Robust marketing-finance literacy: you understand how ROAS, CAC, LTV, payback, & contribution margin translate to the P&L, and can defend a media plan to a CFO.
- Bachelor’s degree in a quantitative or related field.
Who You Are
- A hybrid operator. Equally credible in a spreadsheet and a creative review. You can read a cohort curve and write a hook.
- Hungry to drive the car. You are the engine of growth, not a passenger.
- Extreme ownership. No task is too big or too small. You move quickly from analysis to execution.
- Comfortable without scaffolding. You thrive in a fast-paced, output-oriented environment where structure is not always a given.
- Direct and collaborative. You communicate cleanly, push back where it matters, and earn trust across functions
How to Apply for this Paid Media Job
Posted In
Senior Level PPC and Paid Social Jobs, In-house Jobs, Amazon Advertising Jobs, Google Advertising Jobs, Paid Social Jobs, Paid Search (SEM) Jobs, TikTok Advertising Jobs, YouTube Advertising Jobs