Performance Marketing Lead

Role Overview: The Performance Marketing Lead is responsible for driving paid media performance and improving the marketing systems that support customer acquisition, conversion, and lifecycle execution. This role combines hands‑on channel ownership with a strong understanding of how marketing systems and data flow together. The goal is to improve performance while bringing greater structure, visibility, and consistency to how marketing operates.

This is a hands‑on role with clear ownership of acquisition performance and a meaningful role in improving how the growth engine functions end‑to‑end.

Key Responsibilities

• Paid Media Performance

Own the performance of paid media campaigns across Meta and Google platforms, including:

Campaign setup and execution

Audience targeting and segmentation

Creative testing and iteration

Budget management and scaling

You are responsible for continuously improving acquisition performance and identifying opportunities to scale effective campaigns.

Key metrics include

Customer Acquisition Cost (CAC)

Return on Ad Spend (ROAS)

Click‑through rate (CTR)

Conversion rate

• Funnel Analytics & Conversion Optimization

Own visibility into the digital customer journey from initial engagement through purchase and activation.

Analyze funnel performance and identify drop‑off points.

Connect paid media performance to on‑site behavior and downstream outcomes.

Partner with Product, CX, and Growth teams to improve conversion across the funnel.

• Marketing Systems & Workflow Optimization

Support and improve the marketing systems that enable campaign execution and lifecycle coordination.

Work with platforms such as Pardot, Iterable, and workflow tools (Zapier).

Ensure campaigns, lead flow, and automation workflows function reliably.

Identify gaps in how systems support marketing performance and propose practical improvements.

This role focuses on marketing ownership of systems and workflows, not technical administration or IT infrastructure.

You will also identify gaps in current workflows and improve how systems support marketing performance and scalability.

• Attribution & Performance Insights

Develop a clearer understanding of what drives acquisition and conversion.

Analyze performance across channels and touchpoints.

Identify what is working and where budget can be optimized.

Provide insights that improve campaign strategy and overall marketing effectiveness.

• SEO Strategy & Performance

Own SEO strategy and performance tracking at a high level.

Conduct keyword research and identify opportunities.

Track organic traffic and search rankings.

Identify technical and content gaps impacting SEO performance.

Partner with the Content team to ensure SEO priorities are reflected in execution.

• Efficiency & Automation

Improve how marketing operates by introducing more efficient and scalable ways of working.

Streamline reporting and analysis workflows.

Improve campaign execution processes.

Leverage tools, including AI where appropriate, to reduce manual effort and improve consistency.

• Cross‑Functional Collaboration

Work closely with

Growth & Marketing (campaign execution and performance)

Product (experience and conversion improvements)

Customer Experience (onboarding and insights)

Commercial Strategy & Operations (performance visibility and planning)

Ensure marketing performance and systems support how these teams operate together.

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