Staples is business to business. You’re what binds us together.

Our Growth Marketing team drives performance through data-driven paid search strategies that fuel acquisition and revenue growth across digital channels.

What you will be doing

As a Program Manager, Paid Search at Staples, you will lead the strategy, execution, and optimization of paid search campaigns that drive measurable growth. You will partner closely with cross‑functional teams including Marketing, Merchandising, Analytics, and Pricing to translate business priorities into high‑performing campaigns. This role owns budget pacing, spend allocation, and day‑to‑day performance management, while continuously identifying opportunities to improve KPIs such as ROAS, CPA, CTR, and conversion rate.

Key Responsibilities include

Own end‑to‑end execution of Paid Search programs across platforms (Google Ads, Microsoft Ads)

Build and scale campaign structures including keywords, audiences, and extensions aligned to business goals

Manage budget pacing and spend allocation to meet monthly and quarterly targets

Conduct ongoing optimization including bidding, keyword refinement, and performance enhancements

Partner with cross‑functional teams to align campaigns with product priorities and promotions

Monitor daily performance and proactively optimise key metrics (CTR, CPC, CPA, conversion rate, ROAS)

Execute A/B testing across ad copy, landing pages, and bidding strategies

Develop reporting and dashboards to track performance and identify opportunities

Ensure accuracy through QA checks and maintain campaign best practices

What You Bring to the Table

Proactive, self‑starter mindset with the ability to identify growth opportunities

Strong analytical thinking and ability to interpret performance data

Highly organized with the ability to manage multiple initiatives simultaneously

Excellent communication and stakeholder influence skills

Collaborative team player in a fast‑paced environment

What’s needed

Basic Qualifications

Bachelor’s degree in Marketing, Business, Analytics, or related work experience

5+ years of experience in digital marketing or paid search

Proven experience managing paid search campaigns across Google Ads and/or Microsoft Ads

Experience improving measurable KPIs such as ROAS, CPA, and conversion rates

Experience executing A/B testing and applying insights to optimise performance

Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUPs, data analysis)

Preferred Qualifications

Experience in an eCommerce or retail environment

Experience with feed management tools (DataFeedWatch, Feedonomics)

Familiarity with analytics tools such as Google Analytics or Adobe Analytics

Experience with bid management platforms (SA360, Skai)

Certifications in Google Ads or Microsoft Advertising

We Offer

Inclusive culture with associate‑led Business Resource Groups

Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)

Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Salary Range

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate’s experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

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