Paid Digital Marketing Specialist/Google Ads Specialist in Richmond, VA – Practice Promotions is seeking a data-driven, client-focused digital marketing professional to join our growing team. This role is ideal for someone who thrives in a fast-paced agency environment, enjoys building strategic PPC campaigns, and is passionate about helping clients grow through measurable online marketing performance.

At Practice Promotions, our team is the heart of everything we do. We are a group of passionate professionals dedicated to helping our clients succeed through strategic marketing and data-driven solutions. We collaborate seamlessly to create impactful strategies that drive real results while continuously learning, innovating, and evolving together.

Build High-Performing PPC Campaigns That Deliver Results

As a Paid Digital Marketing Specialist, you will manage and optimize Google Ads and SEM campaigns for a diverse portfolio of clients. You will play a critical role in developing PPC strategies, improving campaign performance, analyzing metrics, and maintaining strong client relationships focused on long-term retention and growth.

This position offers the opportunity to work remotely the majority of the time while collaborating with a talented and supportive digital marketing team that values creativity, accountability, and professional growth.

Compensation

Base salary range of $74,000 to $85,000 annually

Remote work flexibility with occasional in-person meetings in Richmond, VA

Professional development and career growth opportunities

Work With a Collaborative Digital Marketing Team

You will collaborate closely with internal marketing professionals to continually improve campaign strategies, optimize client performance, and contribute to innovative digital marketing solutions. This is an excellent opportunity for a PPC specialist who enjoys balancing technical campaign execution with client communication and strategic planning.

Qualifications

1+ years of Google Ads and Bing Ads account management experience

Google Ads Certified, Google Analytics Certified, and/or completion of a Google Ads Nano-Degree

Strong proficiency with Google Ads, Google Analytics, Google Tag Manager, and Google Search Console

Proven account management and client communication experience

Experience utilizing project management software

Ability to attend in-person company meetings and events in Richmond, VA

Highly tech-savvy with strong attention to detail

Responsibilities

Create and execute PPC and SEM growth strategies for client accounts

Build, manage, optimize, and maintain Google Ads campaigns

Track PPC performance goals on a yearly, quarterly, monthly, and weekly basis

Develop custom PPC strategies based on individual client objectives

Identify challenges affecting PPC accounts and implement effective solutions

Conduct monthly and quarterly video meetings with clients to review campaign performance

Manage weekly SEM execution for approximately 40–50 client accounts

Write, edit, and upload content to landing pages and web properties

Analyze SEM metrics, identify optimization opportunities, and improve campaign performanceli>

Collaborate with the digital marketing team to evolve services and campaign strategies

Maintain strong client relationships with a focus on retention and long-term success

Skills

Strong understanding of PPC, SEM, Google Ads search campaigns, and conversion tracking

Ability to analyze campaign data and turn insights into actionable strategies

Excellent verbal and written communication skills

Strong organizational skills with the ability to manage multiple client accounts simultaneously

Goal-oriented mindset with a passion for digital marketing and analytics

Excellent time management and ability to meet deadlines in a high-volume environment

Strong analytical, problem-solving, and decision-making abilities

Professional and confident client communication skills

Ability to thrive in a fast-paced and collaborative work environment

Enjoy Flexibility, Growth, and Strong Benefits

Practice Promotions believes in supporting team members both professionally and personally. We offer a flexible work environment, competitive compensation, and comprehensive benefits designed to help employees succeed.

Benefits

Remote work approximately 90% of the time

In-person meetings in Richmond, VA only 2–3 times per year

401(k) with employer match

Health insurance

Dental insurance

Vision insurance

Paid parental leave

Paid time off

If you are passionate about PPC strategy, digital marketing performance, and building strong client relationships, we encourage you to apply for this exciting opportunity with Practice Promotions.

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