LGI Homes is seeking a Paid Social Marketing Specialist to join our dynamic marketing team.

This role is responsible for developing, executing, and optimizing paid social media campaigns across platforms including Meta, LinkedIn, and TikTok to drive customer acquisition and support LGI Homes, Terrata Homes, and Active Adult communities.

This role is a data-driven marketer who thrives in a fast-paced environment, manages campaign performance against CPL and conversion goals, and collaborates closely with internal teams and external vendors to deliver high-impact omnichannel marketing initiatives.

Key Responsibilities

Plan, launch, and optimize paid social campaigns aligned with business goals

Manage performance across Meta, LinkedIn, TikTok, and other platforms

Drive cost-per-lead (CPL) and onsite conversion rate targets

Coordinate with vendors, track budgets, and manage invoicing

Collaborate with creative and digital teams on ads, landing pages, and content

Analyze results and present campaign performance insights

Test and implement new strategies to improve campaign efficiency and growth

This role plays a key part in shaping LGI Homes’ digital acquisition strategy through innovative and performance-focused social advertising.

Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, or related field

1+ year of experience in digital marketing, paid media, or social media advertising

Strong analytical skills and comfort working with performance data and KPIs

Familiarity with paid social platforms (Meta, LinkedIn, TikTok) is a plus

Graphic design skills (e.g., Canva, Adobe Creative Suite) a plus

On-camera presence and comfort supporting video/content creation is a plus

In addition to a competitive compensation package, this position offers comprehensive training and exceptional benefits which include medical, dental, vision, 401(k) with 4% match, an employee stock purchase plan, and a new home discount.

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