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Senior Director, Digital Acceleration & Brand Growth Marketing

Full Time Exempt, District of Columbia, Washington, DC, US

30+ days ago Requisition ID: 1136

Salary Range: $150,000.00 to $190,000.00 Annually

Date: February 2026

Summary

The Senior Director of Digital Acceleration & Brand Growth Marketing leads the evolution of the Goodwill® brand for a digital‑first world. This role advances how the brand is experienced, discovered, and activated across the digital ecosystem with the goal of driving brand relevance, measurable growth, and local impact at scale.

This leader combines brand strategy, digital innovation, performance marketing, emerging platforms, AI enablement, and network mobilization to move Goodwill beyond campaign‑centric marketing toward data‑informed, digitally native marketing systems. The role shapes end‑to‑end marketing journeys, translates innovation into practical playbooks for the network, and ensures the Goodwill brand continues to grow in relevance while supporting mission delivery of local member organizations.

Specific Duties

Digital‑First Brand Strategy – Develop and lead enterprise‑level, digital‑first brand growth strategies aligned to GII’s business and mission objectives. Shape how the Goodwill brand is experienced across owned, paid, earned, and emerging digital platforms. Use a modern, digitally‑native lens to advance brand positioning, messaging, storytelling and creative assets.

Digital Innovation – Develop and optimize end‑to‑end digital marketing journeys that drive awareness, engagement, loyalty, and action.

Performance & Consumer Journey Delivery – Lead performance marketing strategies in partnership with the analytics team, ensuring insights inform optimization and investment decisions. Champion experimentation, test‑and‑learn approaches, and scalable innovation across platforms and channels.

Emerging Platforms & AI Enablement – Identify emerging platforms, technologies, and marketing capabilities relevant to brand growth and local impact. Translate innovation into practical, actionable guidance (playbooks, pilots, toolkits, etc.) for the member network. Partner cross‑functionally to advance responsible, effective AI adoption across marketing workflows.

Network Enablement & Mobilization – Serve as a strategic partner to Goodwill member organizations, providing leadership, guidance, and best practices to advance digital marketing maturity. Enable both consistency and local flexibility in brand systems, tools, and frameworks. Drive and support member adoption of marketing strategies that drive retail performance, donor engagement, and mission outcomes.

Leadership, Collaboration & Measurement – Lead and develop high‑performing teams across digital, brand, creative and innovation. Collaborate with GII’s PR, Communications, Analytics, Government Relations, Mission, and Development teams. Measure and communicate performance through clear KPIs, insights, and executive‑level reporting. Drive budget decisions that maximize impact and return on investment.

Brand Stewardship and Protection – Work in partnership with Legal to steward Goodwill’s intellectual property, guide responsible digital acceleration, and manage compliance implications of digital and AI‑enabled marketing. Proactively address evolving risk landscapes tied to innovation, nonprofit regulation, and brand trust.

Relationships

Internal: Frequent interaction with senior GII leadership and with cross‑functional teams across GII. Goodwill Members: Regular engagement with CEOs and marketing leaders across the member network. External: Ongoing management and relationships with agencies, technology partners, vendors and industry leaders.

Skills Needed

Advanced digital marketing fluency across brand, performance marketing, marketing platforms, and customer journey design.

Strong understanding of consumer behavior, digital ecosystems, and emerging marketing models.

Demonstrated ability to translate innovation into scalable best practices and systems.

Strong experience driving data‑informed decision‑making and performance measurement.

Proven leadership skills with the ability to inspire, align, and mobilize teams and stakeholders.

Strong strategic, analytical, and problem‑solving capabilities.

Excellent written and verbal communication skills, including exec‑level storytelling.

Highly collaborative, adaptable, and comfortable operating in complexity and change.

Education

Bachelor’s degree in marketing, communications, business, or related field required; MBA or advanced degree preferred.

Experience

Minimum of 10 years of progressive experience in digital marketing, brand strategy, or growth marketing roles, with at least 5 years in senior leadership positions. Demonstrated success leading digital transformation, brand growth initiatives, and enterprise‑level marketing strategies.

Decision Making

Responsible for strategic decision‑making and recommendations related to digital systems, brand growth strategies, innovation, and network enablement.

Supervision

Teamsupervision with latitude given to functional roles to lead their initiatives aligned to organizational priorities.

Physical Effort

Generally sedentary; occasional walking/standing. Some travel required.

Emotional Effort

Fast‑paced, complex environment requiring comfort with change, complexity and multiple concurrent priorities.

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