Overview Salesforce is the #1 AI CRM, where humans with agents drive customer success together. We are looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. This role leads Salesforce's global paid search program across all markets and channels, defining and executing SEM strategy, building AI-powered workflows to scale performance, and partnering cross-functionally with Web, SEO, Analytics, and Product to connect paid search to pipeline and revenue outcomes.

This is a hybrid role with three days in the office each week.

Responsibilities Own and evolve the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms, applying a strategic, test-and-learn mindset to keyword architecture, bid strategy, campaign structure, and budget decisions tied to pipeline and revenue goals.

Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting, and bidding optimization; develop a clear point of view on winning in AI-native environments.

Partner with SEO, Web, and Product teams to align paid and organic strategy, optimize landing pages for conversion and message-match, and close the loop between ad platform inputs and down-funnel quality signals like product activation and revenue.

Define the SEM measurement framework from click to product activation to revenue, and communicate insights, experiment results, and strategic recommendations to senior leadership through dashboards and data narratives.

Qualifications You have 7+ years of experience in paid search and SEM, including at least 2 years managing global programs with significant budget accountability.

You think in frameworks, can isolate variables, design structured tests, and clearly articulate your decision-making process, even in situations with limited direct experience.

You are highly analytical with experience building dashboards and reports in GA4, Looker, or Tableau, and designing A/B tests with statistical rigor.

You understand how paid and organic search interact across the full funnel, and how down-funnel quality signals feed back into strategy.

You are actively leveraging AI’s impact on search—from AI overviews to conversational search—and applying AI tools to execute and scale programs and workflows.

Even Better If You have experience in B2B product-led growth companies, marketing to SMBs and/or consumer marketing.

You're adept with other paid media channels: paid social, display, programmatic.

Compensation and Benefits The typical base salary range is $143,400 – $216,900 annually. The range represents base salary only and does not include bonus, equity, or benefits. Salesforce offers a variety of benefits including time off, health coverage, 401(k), and an employee stock purchasing program. Details may vary by location.

Accommodations If you need a reasonable accommodation during the application or recruiting process, please submit a request via the Accommodations Request Form. Salesforce uses AI tools to assist recruiters in evaluating candidates. Humans will always make final decisions. See our Candidate Privacy Statement for more information about data use and AI opt-out options.

Posting Statement and Equal Opportunity Salesforce is an equal opportunity employer and maintains a policy of non-discrimination. All employment decisions are based on merit and qualifications, without regard to race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or other protected classifications. Details on compensation and benefits are provided as applicable. For more information, see the company benefits site.

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