Join Homeaglow as a Performance Marketing Manager or Senior Manager – Paid Search and take full ownership of our most critical acquisition channels.

In this role, you will own, optimize, and scale paid search across Google and other high‑intent platforms, bringing core performance workstreams fully in‑house. You’ll work directly with the Director of Performance Marketing and collaborate closely with the Co‑Founder and CEO, operating in a remote‑first, autonomy‑driven environment where clarity, execution, and results matter.

This is an opportunity for someone who enjoys being deeply tactical, highly senior, and impactful—without needing people management to feel fulfilled.

Why Homeaglow

Homeaglow is a fast‑growing, fully remote company in the home services space. We connect homeowners with top‑tier home cleaning professionals through an intuitive, two‑sided marketplace.
Our culture is built around:

• Autonomy and trust
• Clear written communication
• A meeting‑light philosophy
• Ownership and accountability

We hire people who want to do their best work without micromanagement—and who take pride in operating at a high level.

Compensation & Benefits

• Salary: $120,000 – $180,000
  • Target range: $140,000 – $160,000, depending on experience and level
• Fully remote (US‑based)
• Health insurance 100% covered by the company
• Fully paid Short‑ and Long‑Term Disability
• Parental leave:
  • 8 weeks fully paid
  • Up to 8 additional weeks unpaid
• 401(k) plan
• Flexible / unlimited PTO
• Cleaning Membership Perk:
  • Free Homeaglow membership
  • Up to 2 complimentary cleanings per month, capped at $200 per cleaning
• 1–2 company offsites per year (typically one West Coast, one East Coast)

Your Role

Drive Performance, Efficiency, and Measurable Growth Through Paid Search

As a Performance Marketing Manager / Senior Manager – Paid Search, you will own our paid search ecosystem end‑to‑end. This includes strategy, execution, testing, analytics, and clear communication of insights that directly influence business decisions.
You will:

• Take over and internalize paid search efforts currently supported by agencies and contractors
• Design and execute rigorous testing frameworks
• Continuously refine campaigns to improve efficiency, ROI, and scalability

This role is ideal for someone who believes tactics are strategy and who finds satisfaction in getting the details exactly right.

Key Responsibilities

• Own and manage paid search channels including:
  • Google Search, Demand Gen, and Performance Max
  • Bing Paid Search
  • Apple Search
• Bring paid search workstreams fully in‑house, managing and coordinating external agencies and contractors as needed
• Develop, launch, and optimize campaigns using data‑driven insights
• Conduct rigorous A/B testing, ensuring statistical significance and actionable conclusions
• Continuously analyze performance metrics to improve efficiency, CAC, and ROI
• Communicate results, learnings, and recommendations clearly and proactively, especially in writing
• Collaborate cross‑functionally to ensure paid media aligns with broader business objectives
• Maintain clean, organized processes for tracking, measuring, and reporting performance success

Your Qualifications

If this opportunity excites you and you bring the following, we’d love to hear from you:

• 5+ years of hands‑on paid search experience
• Proven experience managing $1M+ in monthly paid search budgets
• Deep comfort working with numbers, analytics, and experimentation
• Strong attention to detail and a love for being in the weeds
• Highly tactical mindset—enjoys execution as much as strategy
• Organized, self‑directed, and effective in a fully remote environment
• Excellent written and verbal communication skills
• Strong understanding of analytics concepts including:
  • Confidence intervals
  • Statistical significance
  • Experimental design and testing methodologies

Bonus Points

• Experience with additional performance channels:
  • YouTube / YouTube TV
  • CTV
  • Programmatic
  • Paid social
• Background in SaaS, two‑sided marketplaces, or home services
• Working knowledge of SQL or Python for deeper data analysis

Who Will Excel in This Role

You’ll thrive here if you are:

• Exceptionally detail‑oriented and thorough in execution
• A clear, proactive communicator, especially in writing (critical in our remote culture)
• Comfortable operating with autonomy and ownership
• Reliable, deadline‑driven, and accountable for outcomes
• Senior in capability but not dependent on people management for career satisfaction
  • (Opportunity to manage people exists if desired, but is not required)