Owning the end-to-end consumer SEM program, the full-time remote Director of Paid Search will manage strategy, budget, execution quality, and team leadership for an 8+ figure annual budget across Google Ads, Microsoft Ads, and emerging AI search surfaces.

Key responsibilities

Set strategy and performance roadmap for the SEM program, ensuring accountability for traffic, leads, revenue, and payback

Oversee campaign architecture, bidding strategy, and daily account management to maintain high standards and testing velocity

Drive automation and AI integration into SEM workflows, collaborating with cross-functional teams to enhance overall performance

Required qualifications

10+ years in performance/growth marketing with extensive paid search expertise managing large SEM budgets

Expert-level knowledge of Google Ads and Microsoft Advertising, including advanced campaign types and automation tools

Experience in high-volume B2C lead generation or e-commerce environments where SEM is a key acquisition channel

Proven ability to grow paid search volume while optimizing CPL/CPA and ROAS through rigorous testing

Bachelor's degree or equivalent practical experience